le changes site names in the search results after complaints from users //

Google has released a fix for some of the incorrect or unexpected selections in Google Search results. Google has released a fix to resolve some of the inappropriate or unexpected site names displayed in Google Search results.

Google has added the site names to desktop, and mobile searches last year.

The problem. Google may sometimes ignore the specified name of the site and substitute it with what it believes the name should be. Google, for example, showed a space after “salesforce ” when searching []. The CMO of Salesforce said that this was “extremely damaging” to their brand.

The fix. Danny Sullivan from Google’s Search liaison posted an update on the Google support form saying that a fix had been pushed out which resolves some issues. Danny Sullivan wrote: “We recently rolled-out a change which seems to help with some of the issues reported here and via our form (and probably some others not reported).”

As you can see in the screenshot below, it resolved the problem for Salesforce.

All issues not resolved. This fix did not solve all issues reported by users. Glenn Gabe posted some examples of website names that were not fixed by this fix on Twitter. Here are three examples of problems with site names that have not been resolved by the Google changes yesterday. DNN Software, which says “Weight Loss Forum”, is the worst. “The others are wrong and one is causing legal problems,” he wrote.

Controlling the names of sites. Google explained in October that Google Search uses several methods to identify the name of the site for the search results. If you wish, you can also use structured data to tell Google the name of your website. Google provides detailed documentation for this new Structured data Site Name available here.

Upgrading favicon. Google recommended that you revisit the documentation on favicons to find out the most recent best practices. Google now suggests that you use an icon with a minimum size of 48 pixels, and follow the guidelines for favicons.

Ads. The ad labels, as well as the favicons and site names, will also be larger in mobile searches. Google has rolled out the “Sponsored Label” in mobile search and on desktop today, replacing the the “Ads Label” from January 2020.

Why we care. Google stealing your website name can be unprofessional and upsetting, and can cause confusion and legal problems for some businesses.

Google’s efforts to collect feedback and address the majority, if no all, of the reported issues are commendable.

The article Google changes site names in results following complaints first appeared on Search Engine Land.