eaningful and Simple Mother’s Day Promotion Ideas
Confession: Writing this post makes me feel guilty. Why? Why?
Here I am writing about Mother’s Day Marketing Ideas. But I believe AJ (Yes or No? No? No? These are more than just selling, they also help you connect with your audience – and not only mothers – in meaningful ways.
You could read it and tell me what you think.
Mother’s Day Marketing Ideas
Here’s a little something for you, AJ.
Prioritize inclusivity
Remember that Mother’s Day may not be a joyful day for all. It can be difficult for women who’ve lost a child or for mothers who’ve lost their mother. Consider giving your audience the option to opt out of receiving Mother’s Day materials or changing your message in order to acknowledge these groups.
Support a non-profit organization
As a way to show compassion and inclusion, you could donate a part of your profits to a charity that helps orphans or women who have lost their babies. It will help you raise awareness and make your customers feel better about their Mother’s Day purchase.
These are some nonprofits that:
Promoting a sustainable Mother’s Day
This is a unique way to celebrate this holiday. Mother Nature, Mother Earth or whatever you call her, she needs love too! You might:
- Encourage your clients to send ecards, or wear a white carnation pin, like Anna Jarvis.
- Volunteer with your mothers to help clean up the neighborhood.
- For every nth order, plant a tree.
Create a Mother’s Day Gift Guide
Anna may not like it, but people still buy Mother’s Day gifts. They don’t even want to give one carnation. They want to stand out. Creative. Personal.
Why not create a Mother’s Day Gift Guide for your audience? You don’t need to offer any products or services. If you do not have anything to offer, then it could be entirely other people’s products/services. It is all about providing value to your audience. Sometimes, this can be done purely out of altruism.
This guide can be used to refer business to other local businesses, potential partners or partners.
Use these Mother’s Day Slogans for your gift guide.
Create an interactive piece.
Use interactive content instead of a static gift guide. For example, the quiz below. You can include gift suggestions based on what type of mother they have.
Share your personal information
Start a Facebook conversation to avoid the commercialized, generic nature of Mother’s Day advertising. Ask your followers to share your own personal experiences, memories, and reflections. Include everything, from the happy to the sad.
Marketing on social media has a two-way flow. Your followers will appreciate that you are transparent and want to be heard.
How to host a simple event
You can host a variety of events for your clients on Mother’s Day or just before.
- Music, refreshments and free treats will be provided. There will also be a raffle.
- A DIY photo booth or other user-generated-content-friendly opportunities to spread brand awareness.
- Grab bags for mothers or a free gift for the first guests to arrive.
- Mother’s Day Gift Making
Offer a discount
What better way to get customers’ attention than with a Mother’s Day promotion or a Mother’s Day coupon. You could do this by:
- Display a discount-wheel that customers can spin upon entering the shop
- Exclusive offer when you bring in a photo of your childhood with mom
- Post a social media post that offers a discount to only those who are following your pages.
Mother’s Day Giveaway
Before Mother’s Day, run an Instagram Giveaway for the chance to win something for your mom (or for yourself if you’re a mother). Contestants can use a branded tag to help them gain more followers, and expand their reach.
LocaliQ’s Mother’s Day Social Media Post Ideas, Tips, and Templates will help you with (much) more.
Create a list of “things to Do on Mother’s Day”.
As with creating a gift list, you can add some local advertising to the mix by writing a blog or email about what to do around your area for Mother’s Day. This is another great opportunity to establish trust with your audience, as well as potential partnerships with businesses that you recommend.
Take over Instagram with a multicultural takeover
Here’s an creative Instagram Story Idea: Share your Instagram credentials with a few mothers in your team, and assign them each one day or hour to cover. You can have them share their day as a mother, based on the type of family, culture and lifestyle they lead. It’s a great way to celebrate your brand and celebrate diversity.
Send a care package
Consider sending a personalized greeting card or gift for your mom clients if you have a smaller client base. You can choose something simple like a flower, succulent, candle or growable planter. can be established by simply letting clients know that you are thinking about them.
Use creative imagery
You can go with something abstract or creative instead of the floral, heart and pink images that are so common in Mother’s Day promotional materials. You can take a leaf out of Coca Cola’s book.
Use templates
Canva’s Mother’s Day templates can help you save time and make your design look great.
Here’s , our Canva tutorial for those who aren’t familiar with the program.
Send a Mother’s Day e-mail
You can use a variety of approaches when writing your Mother’s Day message.
- Send a customized happy Mother’s Day message to your clients.
- Send a marketing email highlighting the Mother’s Day promotions and discounts you’re offering.
- Create a Newsletter that includes a mixture of announcements and resources. Include your gift list, to-do list, and giveaway instructions.
Have a countdown
Anna would not approve of this either, I think. urgency is important in marketing. Create a countdown so that your customers know when the promotion or offer ends. You can also remind your customers how long they have left to view the social media posts.
Mother’s Day Marketing Ideas Recap
No, Mother’s Day will never be the simple single-white-carnation-wearing day Anna wanted it to be, but there are plenty of simple ways your business can recognize the holiday in such a manner that prioritizes virtues over sales. These simple Mother’s Day ideas include:
- Included
- Support a non-profit organization
- Sustainable Mother’s Day
- Create a Mother’s Day Gift Guide
- Create interactive content
- Share your personal information
- How to host a simple event
- Offer a discount
- Mother’s Day Giveaway
- Create a list of “things to Do on Mother’s Day”.
- Takeover your Instagram story with a multicultural theme
- Send a care package
- Use creative imagery
- Use templates
- Send a Mother’s Day e-mail
- Use a countdown
The article 16 Meaningful Mother’s Day marketing ideas first appeared on WordStream.