tal Marketing Depot: Stop wasting money on search by Digital Marketing Depot

How do you identify where you can cut your marketing costs, increase profits and not hurt revenue?

You’re probably wasting money on brand terms if you’re an advertiser using PPC.

Your brand term “Lone Rangers”, which ranks #1 in paid and organic search, but has no other terms, is your brand.

Competitors bidding on them. Why would you pay for clicks? Many brands that invest heavily in paid search waste millions of dollars each year.

Adthena research indicates that brands can save up 20% of their PPC spend by eliminating these Lone Rangers.

Do not let your budget be wasted! Download Get 1 Dollar Back for Every 5 Dollars Spent on Brand Search and learn how to cut brand search costs.

The post Don’t waste your search budget first appeared on Search Engine Land.