makes AI chatbots superior to traditional search engines: A closer Look //

Artificial intelligence is a topic that comes up in almost all marketing conversations today, especially when discussing the future of search.

Can AI chatbots powered with large language models such as Bard and ChatGPT eventually replace traditional search?

Generative AI is a significant shift that opens up new possibilities for the future. It’s an exciting time in the industry because of the potential for disruption.

To compare the strengths and weakness of AI chatbots and traditional search engines, I ran 100 queries on both Google search and ChatGPT. Each approach had its advantages, depending on the situation.

This article outlines key areas in which traditional search engines like Google and AI chatbots such as ChatGPT are able to outperform each other.

Traditional search has many advantages

What are the advantages of search engines? Consumers will not forget four areas.

Facts and figures: birthdays, ages, math problems

Google anticipates and suggests the entire query when you search.

It will also provide the answer in most cases without pressing enter.

This is applicable to queries that have a specific number as the result.

Integrations

Traditional search is your best bet if you’re looking for something visual.

Google’s ecosystem may catch up to ChatGPT in the future, but for now it has a huge advantage.

Google knows a lot about its users thanks to Maps and YouTube.

You can tell Maps, for example, to navigate you from “home” directly to a particular location such as Progressive Field.

YouTube can be a powerful tool for searching “how-to” videos. Google can pull up YouTube videos that are relevant to your query and direct users to the part of the video where the answer is.

Pictures

Google’s capability to identify an image’s contents and return relevant results to users is similar to the integrations mentioned above.

As AI chatbots develop, they will be able to absorb more images and integrate them with other components.

Google Lens uses AI for decoding images. The next step will be to apply AI to chatbots.

For now, image search for plants, animals, products and more remains a key differentiation factor, adding value for users.

Opinions and nuance

It is important to be able to select the source for your answer or opinion.

You might, for example, be looking for a restaurant and want to know if different sources are in agreement. You might want to compare the views of CNN and Fox News on a certain story.

You’ll receive only one opinion from an AI chatbot.

Gathering information from different sources will help you form a balanced opinion, whether it is a discussion about the Wu-Tang Clan or a controversial political issue.

ChatGPT: Benefits and Advantages

AI chatbots such as ChatGPT excel in four key areas.

Create your own content

ChatGPT can create copy in lightning speed. This is true for a poem or blog post, an email, a script, etc.

It has reduced the time needed to create content, and marketers are now under pressure to improve their writing skills and creativity.

Imagine what your brand could become. Imagine the possibilities for your brand. You could create engaging blog posts quickly or personalize emails for customers.

Creativity

AI has transformed the creative process in a similar way to how it transforms content. Now you can easily create anything from jokes and images to screenplays, songs and even songs.

This technology, which is still in its early stages of refinement, will change the way we think about creativity from conception to execution.

Recipes and ‘How-to’ tasks

You may have found yourself sifting through endless advertisements and scrolling down cluttered websites to find a simple solution.

AI chatbots are better at answering simple questions.

Consider the following: Recipe websites.

Many websites are not user-friendly, with too many ads, fluff and needless scrolling, even if all you wanted was a recipe for a chocolate chip cookie.

ChatGPT, on the other hand gives you a simple answer. It guides you through the process and provides a clear answer in a bulleted-list format.

Support (coding, problem-solving and support)

Everyone can be a 10-times engineer.

This statement has been repeated many times since ChatGPT launched.

AI chatbots can help with a variety of tasks such as analyzing meeting minutes, detecting errors in code, or solving math problems.

The tools allow users to speed up tasks that used to be tedious or time consuming.

AI chatbots are a great way to provide personal assistance.

The answer is already there, they don’t even need to search for it.

Searching for the change crest

We are in the early stages of a major change within the industry. Since the rise of the social media in the Web 2.0 era, digital marketers are experiencing a very exciting time.

This change is more significant because AI has disrupted our work practices. This will place pressure on current business models and ultimately benefit consumers.

AI chatbots are not yet able to handle some of the most critical cases. We’ll need to continue using traditional search engines until then.

Enjoy the ride, and don’t forget to test it.

The article Search Engine Land : Where AI chatbots and traditional search excel. A closer look first appeared on Search Engineland .