le Ads API: 5 New Changes

Google just released the Ads API v13_1 version.

Users will need to update both their client libraries and code to take advantage of some v13_1 new features. This version contains no major changes.

What’s new. Highlights of the new release include:

1. Campaign_simulation allows you to simulate bids at the campaign level.
2. There are now several types of recommendations related to Shopping campaigns, such as suggestions to migrate to Performance Max or to resolve a Merchant Center suspension.
3. Google Ads now supports SKAdNetwork’s conversion value schemas when running campaigns for iOS Apps. Here you can find information on how to set up schemas for iOS campaigns and the best practices.
4. The LeadFormField.has_location_answer has been added to indicate whether the locations of location assets at the campaign or customer level should be displayed with a lead form.
5. (Allowlisted feature) Performance Max campaigns now feature a VEHICLES listing type in the new Campaign.listing_type field, replacing ShoppingSetting.use_vehicles_inventory, which will be designated for Smart Shopping campaigns.

Dig deeper. Google Ads Developer blog has more information about this change.

Why we care. API v13_1 brings new features that will improve campaign management and performance. Update includes new recommendations types for Shopping campaigns. It also supports SKAdNetwork schemas for conversion values in iOS App campaigns and adds functionality to Performance Max campaigns.

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