le updates its policy on dangerous products and services //

Google Ads’ Dangerous Products and Services policy will be updated in July 2023 to include advertisements for products that have been subjected to consumer advisories and product recalls, or pose an immediate, proven and unresolved danger of death or serious bodily injury. The policy update will be implemented on July 3rd.

Violations. If a violation is found, the account will not be suspended immediately without a warning. A warning will be sent at least seven business days prior to any account suspension.

What you should do. We recommend that advertisers read this policy update in order to determine whether any of their ads are covered by this policy. If this is the case, please remove these ads before July 3, 2019.

Why do we care? By reviewing and removing ads that fall under the scope of our policy, advertisers are able to maintain their online presence and protect their brand’s reputation while still reaching their target audience.

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