ritizing SEO keywords in content creation

There is always something you can do when it comes to and SEO. You can easily get distracted by the latest shiny object instead of focusing your attention on the tasks which will make a difference to the business.

It can be overwhelming to have hundreds of thousands or even millions worth targeting. Prioritize SEO keywords, and develop a plan that is measurable.

How do you start? Find out how to prioritize SEO keywords when creating content.

Consider your business and marketing goals

You must have a specific goal in mind when you are creating content for SEO.

It is important to work towards ranking a set of keywords that are usually related to a certain topic. A clear end goal is crucial for measuring SEO success.

If your website is under 20 pages, you may be able to complete the optimization. You need to focus on a specific topic cluster.

Your topic cluster is a section on your website. If you sell housewares you may want to prioritize a particular room or related items.

Prioritise your essential clusters based on the following:

• The management’s goals and desires: Marketing should work with the management to achieve business objectives.
• What works well? You may find easy wins when a website has authority on a certain topic or product.
• Pages that convert well: Increase organic traffic if a page is converting well to increase conversions.

Prioritizing keywords

You’ll first need to research keywords for SEO . There are many ways to do this, but these three will get you started.

Google Search Console

If your site has organic traffic, Google Seach Console can be an excellent place to begin. GSC shows you the ranking of every keyword on your website.

Click Average Position to make it orange. Click the plus sign above the graph to select Country. You can now see the average ranking position for all keywords in the country that you are most interested in ranking.

Pay attention to the keywords in positions 6 to 20.

The keywords you use at the bottom of pages one, two or three are also called low-hanging fruit.

Theoretically, it should be easier to move these keywords higher in the rankings.

Analysis of competitors

You can use a competitor analysis to find out what keywords your competitors are ranking. SEO tools such as Ahrefs and Semrush can give you insight into search volume, traffic, and search intent.

Researching competitor keywords has two main benefits:

• You will appear in the SERPs, where they are located so you can get some of this traffic.
• can show Google E-E.A.T. You can prove to Google your site’s value by using the same keywords and content as your competitors.

You don’t have to rank just because your competitor does. Prioritize your website using the tips below.

Customer research

Talking to people who you want on your website is the best way to find keywords.

Speak to your current and potential customers. Talk to your sales team, customer service or customer success managers.

You can also be certain that these phrases and words are used by buyers to search for you on Google if you understand their pain points.

Prioritizing SEO keywords

Advertisements that are paid

The data from ads is an invaluable resource for SEO. A list of keywords that convert is essential if a website has ads. If a keyword converts for ads, then it is likely to convert with SEO as well.

You may not be able to rank organically for every keyword you bid on, but if it is possible, it’s worth it – if it meets your business and marketing objectives.

By bidding on keywords, you can test the conversion rate of your ads.

Google Keyword Planner

If you don’t already run ads, Google Keyword planner can still help you (and is free).

Google Keyword Planner screenshot showing how cost per click and competition can influence the ranking of keywords.

Google Keyword Planner offers some interesting data.

• Keywords with their average monthly searches.
• The competition is the difficulty of getting visibility for this keyword.
• The bid range is the amount people are willing to pay for a keyword.

What does this mean to SEO?

Businesses tend to avoid keywords that don’t make them money if there is a lot of competition.

High competitor ranking is a good indicator of a keyword’s ROI.

You can make money if you are able to rank organically on the same keyword.

Prioritize money pages and conversion keywords.

The primary objective of SEO is to build a qualified audience. You want to attract people who are likely to be interested in your service or product.

You want to make sure that the pages leading to conversion are visible, whether it’s a purchase, an email signup, a free download or anything else that drives web traffic through your marketing funnel.

You should focus your SEO efforts on boosting these pages to accelerate the marketing funnel.

SEO can attract users who are at the awareness stage in the marketing funnel.

The top funnel (ToFu) is another name for this stage. ToFu users will not convert. It’s good to know that marketing can nurture users through other methods – for example, by sending them an email when they sign up.

SEO can bring bottom-funnel traffic (BoFu), also known as conversion traffic. If the money pages are ranked high enough on page 1, they can bring conversion traffic.

BoFu users have already made up their minds to purchase. You can develop a SEO strategy to help these pages rank if you know the pages that convert.

Search volume

Your ToFu/awareness keyword will usually have a high search volume, while your BoFu keywords are likely to have fewer searches.

You’ll find the BoFu keywords in your Ad accounts if you use them.

It is easy to get distracted by the high-search keyword, but your ultimate goal should be conversions and revenue.

Keywords should not be based on volume but rather conversion.

How does your SEO content help you achieve those BoFu rankings?

Keyword difficulty

Consider keyword difficulty. Keyword difficulty is similar to the Google Keyword Planner’s competition metric. It indicates how easy or hard it may be to rank a keyword.

It can take a while for new sites to achieve a ranking in seed keywords. Prioritize longer-tail keywords in this case.

Keywords and difficulty are less important. Even though some of your keywords might not be on the first pages of Google anytime soon, it is still worth adding pages that contain the keywords.

Topic coverage is important for building E-E-A.T. Only a few pieces of content need to be ranked immediately. You can also share content via other marketing channels.

Do it right or do it not at all

When creating content for SERPs, you can’t afford to cut corners.

Google is committed to providing its users with a great experience. Keywords are not enough.

Create content that’s highly valuable and truly useful.

You should only use the keyword if you can produce something that is as good as the pages of your competitors.

SEO Success: Measure it and Improve It

You’ll discover that as you develop your SEO strategy and content, new opportunities will arise and become more important.

You can always refer to the Google Search Console tip that was given at the start of this article. Most likely, you will see new keywords ranking at the bottom of page 1 and beyond.

The optimization process will be repeated continuously, allowing you to build your content architecture while discovering new opportunities.

After you have achieved your desired cluster ranking and are generating revenue, you can repeat the process to create a second cluster.

The first post Search Engine Land : How to prioritize SEO Keywords for Content Creation was published on Search Engine land .