Conic’s Blue Total Economic Impact study shows increased marketing efficiency.
In order to evaluate the true ROI from a customer data management platform, it is important to understand how the technology can improve key business metrics as well as enable more efficient working.
BlueConic has commissioned Forrester Consulting for a study called Total Economic Impact 
that will measure both the profits and operational efficiency gains BlueConic can unlock.
Patrick Reynolds, BlueConic CMO, and Forrester’s Joe Stanhope will discuss current CDP trends, as well as the results of the TEI Study. They will also share how BlueConic has helped its customers:
- Save up to 90% of time on segmentation, customer journeys and reporting tasks
- Profits increased by $5.4M due to improved conversion rates, new revenue streams from data monetization, and strategic partnerships growth
- Support for future growth and faster, better-quality decisions
Forrester’s TEI study: How BlueConic customers reduced operational costs by up to 90% time savings
Thursday, May 4 | 11AM ET | 5PM CEST
If you are unable to attend the live event, please still register to receive a link for the recording.
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