to transform polls and surveys into content that is great //

What do your customers want and need from your content?

You can also ask them. Use the information you have gathered to start creating.

Ask more than one person. Ask a lot of. Take advantage of the collective power.

Create polls and surveys and use the data you gather to develop great content.

Why and how?

Content marketing: Why surveys and polls are useful sources of information

Why should you conduct surveys and polls? It takes some planning and effort to set them up, so why bother? You can simply look at your analytics data or get statistics from another source.

You can learn a lot from this type of research.

Get deeper audience insights

Your content marketing will only be as effective as you are able to understand your audience.

You can speak directly to your audience by creating content that is personal and speaks their language.

Your content will have a value that is unmatched, because it’s tailored to their needs.

How do you uncover these kinds of insights? How can you truly understand your audience?

Asking them directly is the best way to get their answers. You can do this with polls and surveys on a larger scale, whether it’s 100, 1,000 or 10,000 times, depending on the size of your audience and the reach of your brand.

Why not learn ?

Analyzing your website analytics, conversion rates and traffic can give you a wealth of information about .

It’s often more important to know whythey behave in a particular way. Statisticians can’t tell us that. You can, for instance:

You can learn about these topics in an ad-hoc way by using polls and surveys.

You can get insights that are unique to you and your audience

Brand audiences are not the same for every brand.

They can overlap or be similar. Your audience is unique because your business (hopefully), offers a unique solution to your market which attracts specific people.

If you use other sources for data and insights, they won’t always be accurate or authentic.

You need to communicate with your audience to learn about their needs and wants.

You can do this by using polls and surveys.

Four tips to create polls that produce useful data

Not all surveys and polls are informative. You need an instrument that is well-designed to get accurate information.

1. Understand the difference between surveys and polls – and when to use them.

The two are fundamentally distinct and will provide you with vastly different insight.

polls have a simple question and a pre-written set of answers. The poll taker only has to choose the answer that they feel most comfortable with, sounds the most like themselves, or fits their preferences.

Polls can be a great way to gauge the mood of your audience. A good poll will give you a birds-eye view of what the majority thinks.

Here is an example of a simple poll. The poll appears at the bottom of a blog and asks if the post they have just read has been helpful.

surveys, on the other hand, are more open-ended and detailed. The questions may be grouped into dozens or hundreds.

Many surveys include different types of questions: yes/no or short answer, multiple choices, ranking, etc.

It’s a great way to get opinions, collect insights, measure your audience preferences, and understand their motivations.

Nextdoor has created a four-question short survey to ask for feedback about their experience in the help center.

The first question is similar to a poll. This is a survey, but there are many questions and different types of questions, including one that can be answered in the open-ended format.

To sum up:

2. Use for formal polls or surveys, or informally

It is not necessary to use any special software to create a survey or poll.

Use a survey tool to get in-depth information on a topic.

You can create a quick, informal poll or survey to find out how people feel. It’s not necessary to use an app for this.

You can create quick polls to engage your audience for no other purpose than that. It’s a fun and easy way to include social media in your calendar.

3. Establish a goal for the poll/survey

What do you hope to gain from your survey/poll? What is the core knowledge that you are trying to discover?

What’s your main assumption that you want to prove true – or refute?

It is your objective. If you know what you want to achieve before you create a survey, you will get better results.

4. Ask the right questions

Writing and formulating survey question is an art.

How you ask a question will determine the kind of answer you get.

Take these two questions as an example. Both questions ask for an opinion about the same issue, but they will get completely different answers:

There is a time and place for open ended questions. As long as you’re willing to spend the time to sort through all of them, different opinions and answers can be very enlightening.

Ask closed questions that only have a limited number of answers if you’re looking to simplify things and make them easier to analyze.

This is a guide on how to write useful survey questions. You will get clear and unbiased responses.

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Terms.

Use the data from surveys and polls to create engaging content

How can you use polls to help create content?

You can summarize this by saying: Use surveys and polls to ask your audience directly what they expect from your content. This can be done in many different ways to generate a lot of ideas.

Remember that the survey itself can be the star in your next piece of content.

Break it down.

Discover what topics are most interesting

This is the fastest and easiest way to create content using polls.

Imagine you are unable to choose between three topics for your blog. You don’t know which topic will appeal to your readers the most.

Ask them! Create a poll, and ask your audience to vote for the topic that interests them most. You’ll then write about the topic that wins.

You can also use the knowledge you gain to create new content later. Do you have any other related topics? These topics are likely to be of interest to your audience.

Find out what your audience is most concerned about and create content that addresses their concerns

Insights into the audience can provide great content.

A survey, for example, can help you identify the most important challenges that your customers face in relation to what you do or sell. You can break down these challenges into smaller pieces and address them with content.

Imagine that you are a business consultant. You identify your audience’s struggles with planning their business. You can break this topic down into smaller pieces, each topic being a blogpost (startup costs, research the market, figuring licenses and registrations, setting up your bookkeeping, etc.). ).

Create a guide that covers all aspects of business planning, and include links to the subtopics.

The pain points of your audience are an excellent place to start when brainstorming topics. You can find out what your audience is experiencing by conducting surveys.

Keywords for content can be derived from the responses

One of the benefits of asking open-ended feedback in your surveys is that you can get more responses.

You will receive written responses from your audience in their own words. They’ll use terms and key phrases that they frequently use when discussing your industry.

Keywords are goldmines.

List your analysis for future research and inclusion in your content.

Research Report: Create an Original Research Report

You can turn your results into an interesting research report by adjusting the depth, accuracy and sample size of your survey.

If you want to use the survey results as a source of content, make sure that you are familiar with survey design, analysis, and planning.

Remember that only a few brands conduct original research, as it is a lengthy process requiring expertise to complete. When done correctly, original research can yield incredible results. ).

You can read the Orbit Media guide on using original research to create your content if you are interested.

Gather new topic ideas

Sometimes the simplest surveys can produce the best results. Ask your readers what type of content they would like to see in your blog.

This survey can be conducted in a social media post with a single open-ended query (“What type of content topics would like to see on the blog ?”). In the comments, ask for suggestions and ideas.

This question can be asked at the end a blog post or an email. This is a quick and easy way to get a variety of responses. You’ll be inspired by the many different ideas that you receive.

Surveys and polls: the unsung heroes in content creation

It would be foolish to ignore them as a tool in your content marketing, now that you are aware of the potential they offer.

A well-crafted survey or poll can yield surprising results. It may also reveal what your ideal customers think about your brand and niche.

A single survey, or a well-timed and well-phrased poll, can provide you with a wealth of material. What are you waiting?

The first post Search Engine Land : How to create great content from polls and surveys was published on Search Engine Land .

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