hia Ramsaran explains how CDPs can prevent your data from being wasted.
The Customer Data Platform (CDP) is here to stay. It has become an essential part of the Martech stack.
According to the latest MarTech Intelligence Report entitled Customer Data Platforms: a Marketer’s guide, interest in CDPs has increased by 32% over the past year. Many respondents ranked CDPs among their top technology investments. According to Forrester however, almost 90% of marketers claim that their CDP does not meet their needs.
What’s next?
Register to attend “Data Down the Drain?” CDPs bring value to an underutilized asset ,” , presented by BlueConic.
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The article Protect your data with CDPs first appeared on Search Engine Land.