le will update its algorithm for the Helpful Content System in the next few months.

Google is planning to release a new update in the next few months for its useful content system. The update will enable Google Search to better understand content that is created by experts or individuals, according to .

What is changing? Google said:

• “We are also improving the way we rank search results, putting a greater emphasis on content that has unique expertise and experiences.”
• We’ll release an update that will allow us to better understand content created by experts or individuals, and rank it higher on Search.

Google explains that this update will allow Google Search to show more “hidden jewels” in the Google search results.

Here’s more on Google’s helpful content update. Google’s update on helpful content targets “content created primarily to rank well in search engine results rather than to inform or help people.”

Google has told us that this algorithm update is designed to help users find “high quality content”. Google wants to reward content that is written to benefit users and for humans.

Searchers are frustrated when they find unhelpful pages that have been written to rank in search engines. You might call this type of content “search engine first content” or “SEO-content.”

Google’s algorithm for helpful content aims to degrade these types of websites and promote more helpful, human-designed websites above search engines.

Google stated that this is a “continuing effort to reduce low quality content and make content more authentic and useful to search.”

Why we care. The update is not yet live, but will be in “coming months”. We will let you know when it launches and what this means for your content, your site, and your clients. Keep creating useful content until then and you will be (hopefully!) fine.

The article Google will update its helpful content system algorithm over the next few months first appeared on Search Engine land.