week’s AI in martech: new products, features and platforms

Artificial Intelligence (AI) has become a staple in the marketing technology. ChatGPT has made this topic a hot one. It’s been around for a while, but the launch of ChatGPT has really pushed it to the forefront. More and more AI powered solutions are announced each day.

Dig deeper: Artificial Intelligence: A beginner’s guide

Here’s a list of AI-powered Martech products, platforms, and features that were announced this week.

• Wurl’s ContentDiscovery, a machine-learning-powered advertising platform designed for content producers and streamers, is powered by Wurl. It is able to find high-value viewers through promoting content that they want to watch on streaming apps and mobile devices.
• Messagepoint added AI-powered generation of content to its AI engine MARCIE (Messagepoint advanced Rationalization and Content Intelligence Engine). The new feature improves existing Assisted Authoring by offering content rewrite suggestions to align communications with desired sentiment, reading level and length.
• Brandwatch added ChatGPT to Iris. Its AI-powered platform that manages social media presence. These features include natural-language summaries and trends, an assistant for writing and content insights on owned and competitor material.
• Stensul now offers AI-powered features for creating content in its collaborative platform to create landing pages and emails. The features include a title, subject line and preheader text generator, a writing style changer, and a CTA text generator.

Dig deeper:

Email creation platform

Stensul

Landing Pages is now available on the platform

• Evocalize added a generative AI creator to its suite of intelligent Marketing capabilities. The new feature is able to generate headlines, ad copies and customize the copy for different styles and voices.
• Seedtag added a generative AI feature to Liz, its contextual AI platform. The new feature allows users to create tailored creative based upon the context of page-level content.
• NetElixir’saudience Intelligence platform LXRInsights has now an AI-powered Content Generator that can create Ad Copy and Product Descriptions.
• IZEA added two ChatGPT features to IZEA Flex. AI Briefs is a tool that asks for user inputs to generate an influencer campaign brief. This can then be converted into Flex Campaigns. AI Brainstorm generates campaign ideas.
• Yopto’s new email solution for ecommerce, Yotpo Email includes AI-powered recommendations that are tailored to each subscriber.

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