le Marketing Live: All you need to Know //

AI is the core of Google Marketing Live’s (GML) theme for this year. Soon, AI will be everywhere, including in your Google Ads accounts.

The majority of today’s announcements featured artificial intelligence, following the trend set by Google I/O.

Google Ads allows you to create campaigns with conversational AI

Google Ads now allows you to create Google Ads campaign using chat powered by Google AI directly from the Google Ads interface. Google AI can now create assets via chat, allowing it to take on some of the heavy lifting (or at least help you get partway there). Advertisers need not worry as AI assets can be edited before they go live.

Google Search Generative Experience Integrates Search, Shopping Ads

Google’s Search Generative Experience was announced at I/O just two weeks ago. The demo had all ads outside the conversational chat. Google is now working on directly integrating ads into Search Generative Experience. It’s still an experiment but it gives us a hint of the future monetization of SGE.

Google PMax now includes generative AI for text and images

Google’s new campaign type, Google AI-powered campaigns, will offer a more automated experience in the near future. Image creation will also be based on generative AI to generate creatives for these video and image-heavy campaigns. A new and improved goal will help you to direct your PMax efforts towards your ideal customers.

Google Ads AI will target search queries

Google AI will make automatically created assets more relevant in the near future. Google AI can now generate assets according to the intent of a query, instead of creating assets before auction.

Google Product Studio: AI-generated images for advertisers

Google’s Product Studio will allow merchants to edit, enhance, or sharpen images via Google AI. Product Studio allows you to remove unattractive backgrounds, create dynamic ones or sharpen images with low resolution.

Google to replace Merchant Center

Google Merchant Center Next will replace Google Merchant Center by 2024. This simplified product feed can use your website data to create the feed, removing some of the technical work that less tech-savvy merchants have to do. A new UI and insights from the Performance tab will also enhance the overall experience.

Smart Bidding, Brand restrictions and brand restrictions in broad match are among the 7 new Google Ads features

Google Ads will soon be able to offer a few tactical features, including better insights, additional tools for guiding Google around brand restrictions, and, yes, even AI and LLMs.

Why do we care? This Google Marketing Live is heavy on AI but it’s not forced. It is clear that the AI will be implemented in a manner that will assist advertisers with their heavy lifting, and not replace all of their work. These changes will help save a lot of time, and allow for better control over automated campaigns.

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