le Ads now offers two new types of campaigns: video views and demand generation //
Google Ads will soon offer two new types of campaigns to help you with specific needs, including video views and demand-generation.
These campaigns appear to have a clear goal, and are primarily video campaigns. All placements occur on Google owned and operated properties.
Google Marketing Live announced new campaigns today. Here’s everything we know.
Video View Campaigns. The campaign type is exactly what it says, maximize views. Google conducted a study that showed advertisers received 40% more views with Video View Campaigns than they did when using CPV campaigns in-stream.
Video view campaigns use a range of formats, including in-stream, in-feed, and Shorts, to maximize budgets. Next month, the beta version of Video view campaigns will be launched globally.
Demand Gen campaigns. New demand gen campaigns will leverage AI to help engage and drive consumer action. These campaigns will be used across:
- YouTube Shorts
- YouTube In-Stream.
- YouTube In-Feed
- Discover.
- Gmail placements.
It was stated that the conversions could be tracked.
Advertisers will be able create Lookalike segments within Demand Gen campaigns based on “seed list” data that may include first-party data or YouTube users.
Segments can be set as follows:
- Narrow (within 2.5% of the target)
- Balanced (5% Reach)
- Broad (10% Reach)
Creatives can also be customized to specific Lookalike segments
Why we care . These two campaign types are designed for advertisers who want to increase views or demand. These campaigns are able to reach a wider range of Google inventory, allowing for a more robust reach.
The Lookalike segments help advertisers identify similar customers by using a customized Seed list. Tests can be run from Narrow to Broad, giving advertisers the option to restrict or expand their reach.
The post Google Ads introduces two new campaign types: video views and demand generation first appeared on Search Engine land.