first-party data to create a successful CRM strategy

The collection of first-party information has received a lot of attention.

Combining a strategy based on first-party data with a marketing approach that is one-to-one will ensure your teams are aligned and messages can be both personalized and targeted. This must happen at the first point of contact, the moment the data is ingested.

Join data experts to learn how they view the importance of complete, clean and connected data for optimizing your CRM.

Register to attend “How to Leverage Data from First-Party Sources for a Winning Customer Relationship Management Strategy,” , presented byAtData.

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