you need to use a work management tool for marketing //

Remote work has made it necessary to use work management platforms and tools for project management to bring together teams. No matter if the majority of the marketing team is still in the office or working remotely, your entire organization will benefit from the implementation of a marketing work-management platform.

At The MarTech Conference, Brianna Miller, director of marketing at Protenus Healthcare Compliance Analytics, said that there has been a significant increase in output and a greater focus on metrics and return on investment. It can be difficult to manage all these moving parts, but a marketing management system can help.

Here are some reasons you should seriously consider using a platform for marketing work management.

1. Project management is not the only way to manage marketing work.

Sometimes, an organization will implement project management tools in order to organize and complete specific projects. Work management platforms are more advanced than that, combining the workflow of multiple projects and automating repetitive tasks.

Miller said that project management, by definition, is the application knowledge, skills, techniques, and tools to project activities in order to meet one specific project requirement. The main goal of project management is to implement projects or unique initiatives that have a defined scope, a fixed timeline, a fixed budget, and standardized resources.

The marketing work management system is more flexible, and can be adapted to your team’s needs as you move from one project to another.

Miller explained that the main goal of marketing management was not only to manage workflows and processes but also to organize tasks, streamline communication and create a collaborative workspace. The keyword is “collaborative”.

Learn more about marketing work management: How does it support agile marketing and what are the benefits?

2. Fire drills are no longer conducted

Marketers are used to stressful, last-minute projects called “fire drills”. Some organizations thrive under deadline pressure. Marketing work management tools will help reduce the chances of a fire drill happening out of the blue.

Miller said that a marketing work management system allows you to better manage your resources, see what you are capable of and where you stand in relation to your current workload. Even though these tasks are last-minute in nature, they do not seem as overwhelming since you have already viewed your resources.

3. Remote collaboration improves team efficiency and effectiveness

They can be more productive in their team because team members can virtually work together on a work management system for marketing. They won’t need to communicate with each other as much via email and chat.

Miller said that a marketing work management platform “optimizes and automates processes.” It also allows you use project templates.

4. Eliminates silos to support cross-departmental collaboration

Marketing work management can help teams to complete projects in marketing, but many projects also involve other departments. A marketing work management system will help to create more cohesion within the organization.

5. Creates stakeholder visibility

The marketing work management system allows stakeholders, such as executives and clients to track the progress of projects, without needing to speak to other team members.

The increased visibility contributes to the overall efficiency. There’s also less wasted time on emails and other communication.

6. Project planning made easier

Platforms for marketing work management enable better project planning and forecasting. Leaders are able to accelerate projects by identifying the resources available and moving them from one project to another.

Miller said that a system such as this, with its automation, can allow your team to focus on more meaningful projects – the ones that will move your business forward.

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