6 absolute best strategies to grow your digital marketing agency in 2023

There is always room for new strategies that will help you grow your agency, your team and your client list.

We’ve broken down the strategies we use to help you grow your digital agency into:

These practical tips will help you to focus on strategies that will grow your agency in the coming year.

Client acquisition tactics

We don’t get clients without leads. And we wouldn’t be much of an agency without clients. Straightforward–however even if your agency is at capacity, you must always feed the funnel with new prospects and nurture those relationships to ensure they can become clients either now or in the future.

While there are a number of ways to obtain new clients the majority come from referrals. According to WordStream’s State of the Agency Report 51% of agencies surveyed consider referrals as their primary source of acquiring clients. Upsells of other products and services are a close second at 20%.

You may already be familiar with the sources above if you have been in business for a while. Continue reading to learn more. You and your team may not have explored all the methods that can help you grow your client list. Try these client acquisition tactics if you are a small business owner or freelancer looking to expand your client list.

1. You can be your own publicist

You don’t need a publicist unless you have a large company and a dedicated one on speed dial. It’s worthwhile to do some publicity work if you don’t have a large agency. It may take a while to get used to the idea of promoting yourself or your digital agency regularly. But it will be worth it!

Find ways to promote your team and services. Here are a few ideas:

These ideas really work? These ideas work. Acvertize, for example, has been in operation for more than five years and heavily relies on these techniques to promote our agency. They have helped us bring in new leads and convert some into clients.

It can be rewarding to be visible, active, and helpful. Your name will also appear across different mediums as you share tactics, tools and ideas.

It doesn’t matter if you are the CEO, paid media manager or junior staff, everyone who can be a publicist for your agency can benefit it greatly. It also helps you establish authority and credibility within your industry, which will help you attract more clients in the future.

2. Share your availability

You can also share your expertise and areas of specialization if you haven’t yet tried all of the above. Social media is a great place to share these types of posts.

Mention your preferred clients and the industries that you have worked in.

You need not worry about how this will look. When I first posted this on Twitter, I was worried that it would appear that we were struggling and lacking in work. However, other people told me that it appeared that we were growing. We still do it from time to time and it always generates leads, regardless of whether we are looking to scale or not.

Let people know you are available to assist!

3. Take the meeting with you.

At AKvertise we will always accept the call, meeting or conversation with a prospective client. You never know what will happen until you start a conversation.

This may not be possible, especially if your leads are high (lucky for you!) It’s important to reach out to as many prospects possible, even if you have strict lead scoring. You can use this to expand your network, or find ways to work with specific prospects.


You can also refer the prospect to an agency that you trust if you still don’t think they are a good match. We’ll talk about the benefits of partnering with complementary agencies in a bit. )

Increase your team size

You want to add more clients, but you have limited bandwidth. You will need to expand your agency, either through collaborating with another agency or by hiring new employees. It may be more difficult to do the latter if it makes sense for your agency over the long term. It can be difficult to hire the right person. You may have to make several hirings before you find someone who fits. There are many good marketers out there.

4. More employees are needed

It’s possible to get a good job by posting jobs on boards, but nothing beats a personal recommendation. We’ve had success reaching out to contacts in the industry to see if anyone they know or they themselves are looking for work.

We also post on our social media channels, both personal and professional. This is a great way to let people know that you are hiring. Twitter is a great way to reach out to marketers and advertisers if you are looking to grow your paid social and/or search team in 2018. Use the hashtags #ppcchat or #fbadschat.

LinkedIn has grown in popularity and activity over the past few years. It can be beneficial to post publicly on this platform. Your current team can share information about an open position and provide a link to the job description on your site so that potential candidates are able to learn more. You could take it a step farther as an advertising agency and use this audience for Remarketing Ads.

You can also find job boards such as Indeed. You can hire a recruiter to find the best candidate for your digital agency if you are short on time.

If you feel comfortable, you can expand your search to include remote positions, especially if the talent pool in your city is smaller. According to HR Morning 86% of millennials consider flexibility and remote work a priority.

Next step: Train your new employees to ensure their success (and that of your agency and your clients!) strong>The next step:/strong> a href=”https://www.wordstream.com/blog/ws/2022/11/17/how-to-train-new employees”>Training your new employees/a> so you set them (and your agency and clients!) up for success.

5. Join forces with other agencies

You are not in a position to hire new employees right now? Connect with a marketing company that is complementary or competitive. Reach out to agencies who may not have enough bandwidth and offer your expertise. You can choose to be transparent with some agencies, while others will want to brand your services.

You can find new clients by connecting with complementary marketing agencies. Reach out to SEO companies to find out if any of their clients are interested in paid social or paid search advertising. It can benefit you, them, and their clients.

You would deliver a more comprehensive marketing strategy to your client, while also being closer to a full service agency. This would increase revenue for your company. Over the years, we’ve had great success with this approach and have become an extension of other agencies. These strategic partners can help you, too.

You can refine your offering

Combining forces is a good way to expand both your team and services while remaining competitive with other digital agencies.

It’s sometimes worth rethinking the services your agency offers to find the most effective strategy for growth.

6. Reduce to grow more

Scaling back services to grow is not a bad thing. Keep going if you are a successful full-service agency. Specializing is a good option for smaller agencies.

We initially offered paid search, paid social and social media advertising. But around our third anniversary we decided to focus only on what we were most passionate about and excelled at, to help us further excel as a social advertising firm.

We were hesitant at first, as we feared losing business and having fewer leads come in. However, we decided it was worth a test. We could always offer more services if it failed. This refinement and specialization has been the best thing for our business since more than two-years. This has helped us gain more clients, and you could benefit from it as well.

You can become the authority in your field, and you could evolve into an agency that is known for its service.

Your digital marketing agency will grow in 2023.

Treat your agency as if it were a client-facing campaign this year. Take a look at your agency objectively. Test some of the tactics you haven’t tried yet.

As you grow, find ways to attract new clients and team members.


Here is a list of strategies for growing your digital marketing agency by 2023:


  1. Be Your Own Publicist

  2. Share your availability

  3. Take the meeting

  4. Hire More Employees

  5. Join forces with other agencies

  6. Reduce the size of your to increase its growth

You can always go back to the old way of doing things. Happy testing and success in this new year.

The post WordStream : 6 Best Strategies for Growing Your Digital Marketing Agency by 2023 first appeared on WordStream .

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