ways to use AI for B2B content generation //

AI is all around us, whether you like it or not. Artificial intelligence is now a part of our everyday lives, from voice assistants and chatbots to personalized ads and recommendation algorithms. The business world is abuzz with the potential of AI, particularly B2B marketing.

Some people say that it is cheating, plagiarism and a way to kill the creative process. Why do these same people use other AI-driven software like Grammarly and Descript, or even HubSpot.

Why is AI acceptable in some cases but not others? I think it’s okay to use as long as you do so ethically. It should not create all of your content. But it can contribute to your creation.

Let’s be clear about one thing before we get started: AI is a game changer, but it is not a magic wand. The human touch is still needed to create content. Let’s see how artificial intelligence and human intelligence can work together to improve content creation.

1. Targeted content based on data-driven insights

Imagine having an accurate crystal ball which reveals your audience’s preferences and needs. AI algorithms are able to do just that. AI-powered tools can help you tap into huge data pools to extract valuable insights.

AI can identify patterns and preferences by analyzing social media conversations, customer feedback and market trends using natural language processing. This information allows you to create content that is highly relevant and targeted for your audience. Understanding their interests, pain points and desires will help you tailor your message and deliver the best content at the appropriate time.

2. Automated content generation

Content creation is a time-consuming process. AI can help. AI-powered tools for content creation can automate repetitive processes and save you time.

You can have them produce data-driven reports, articles or product descriptions that are based on parameters you define. You can use them to help with your social media marketing. You want to convert a webinar transcription into social media posts? AI can extract key takeaways from a webinar transcript in seconds.

These tools can quickly sort through large amounts of data to identify relevant information, and then generate first drafts. Remember that these are only drafts and not the final product. The human touch is needed to connect the brand with the customer. AI can do the heavy lifting but a human is required to ensure brand consistency and quality.

Dig deep: 5 AI-based writing assistants in action

3. Enhancing personalization efforts

Personalization is what makes your content unique. AI can help you personalize your content through analysis of user behavior and demographic data. These data help AI algorithms to deliver tailored content and personalized experiences.

Imagine that you have a visitor to your website who is interested in the software solutions you offer. AI-powered recommendation engine can suggest blog posts, case studies, whitepapers or other relevant content that matches their interests.

Imagine that you are reading an article about project management software and the page is tailored to your specific needs and pains, and it guides you to your next step. This level of customization increases engagement and drives conversions, while building stronger connections with your audience.

4. Content editing and optimization can be streamlined.

Grammarly, an AI-powered tool that provides automated grammar and spelling suggestions, can serve as your virtual assistant. These tools save time and can help you catch any typos or grammar mistakes that could undermine your credibility.

They can also analyze the performance of content. The click-through rate, engagement metrics, and conversion rates can provide insight into what is working and what needs to be improved. This data allows you to optimize your content strategy and refine your messaging. It also helps deliver more impactful material to your audience.

5. Audio content and voice assistants

AI, with its voice assistants and audio-based content, has created a new world of possibilities to engage your audience. Optimizing your content to be voice-searchable is one of the many opportunities. Your secret weapon for creating content that is perfectly aligned with the way people speak on voice-enabled phones can be AI-driven voice search patterns.

Here’s an example. Imagine that you are a digital agency specializing B2B lead generation. You need to optimize a blog that answers the question “How can I get more leads for my B2B company?”

You can use conversational language to optimize your blog posts instead of traditional keywords. Your blog title could be “Proven strategies to boost B2B lead generation: How can I generate more leads for my business?”

If someone asks the same question that you addressed in your blog, their voice assistant might respond with your expert advice. What a great way to be in the right spot at the right moment! You can increase your chances of being found in voice search results by tailoring your content so that it matches the natural language people use when they speak.

But it doesn’t end there. AI-powered transcriptions go further and convert audio or video into text. You can search and access your podcast or webinar even if it was created by you.

You can reach a wider audience by providing a written transcription of your audio content. People who like to read or are hard-of-hearing can interact with your content. Search engines can index and rank the content for SEO.

The best AI tools to use for content creation

The AI world is vast and constantly evolving. This list is not exhaustive but it’s a good place to start to learn about some AI-powered tools to help you improve your content creation.

• Grammarly : A writing assistant powered by AI that eliminates grammar and spelling mistakes, making sure your content is error-free.
• Clearscope This tool uses AI for content analysis and keyword suggestions to improve SEO. It allows you to optimize your content in order to achieve better visibility on search engines and higher rankings.
• Frase : Frase uses AI to create content briefs and outline based on keywords or specific topics. It is a great way to save time as it provides a starting point in your research and content creation process.
• Wordsmith This AI platform transforms raw information into narratives that are human-like. It can generate personalized reports or product descriptions. News articles and other content can be created more efficiently.
• Acrolinx Acrolinx is a tool that uses AI to analyze tone, style, and brand guidelines. It ensures a consistent brand voice in all written materials.

Explore 5 AI writing assistants at work

Find harmony in AI content creation: Create at your own comfort level

It is perfectly understandable to have reservations about using AI for your content creation. It’s understandable to be afraid of the unknown, or that AI could replace human touch. It’s important to realize that integrating AI in your workflow does not mean giving up control or creativity. AI is an enhancing tool for marketers.

It’s important to find the level of AI that you are comfortable with. Introduce AI-powered tools into your content creation gradually. You can choose how much AI you want to help you.

Content creation is a form of art. Humans have a unique perspective and are able to bring creativity, emotional intelligence and a unique point of view. AI can’t replicate human emotions, experiences and intuition. We can enhance AI’s capabilities by combining it with our creativity and experience, while still preserving the uniqueness and value that only humans offer.

Explore the possibilities that AI can bring to your content creation. Try out AI-powered tools to see if they meet your needs and goals. Choose the tools that will increase your productivity and efficiency. Remember that you are the one who has final say on your content.

With the right mindset and approach, AI can become your ally. This will help you achieve greater success in the dynamic landscape of a href=”https://martech.org/top-priorities-for-your b2b marketing strategy/” rel=”noreferrer noopener” target=”_blank”>B2B marketing/a>. AI can be your ally if you have the right approach and mindset. It will help you succeed in the dynamic world of B2B Marketing.

The original post 5 ways AI can be used to create B2B content first appeared on MarTech.