ech’s Metaverse Marketing Experts to Follow //

Metaverse Immersive reality Virtual reality. This digital experience channel is still not fully defined. This could be because we are not sure what the future will hold for online life.

According to a study , 400 million people use every month for conferences, concerts, games and other online activities. This is an important marketing channel. It’s not easy to master.

We’ve compiled a list of experts you should be following now and in the future.

Cathy Hackl

Fast Company dubbed Cathy ” godmother of the Metaverse“. She is one of LinkedIn’s most prominent technology voices and a business leader who specializes in augmented reality, virtual reality and spatial computing. She has written three books, “The Augmented Workforce,” ‘Navigating The Metaverse: A guide to limitless possibilities in a Web 3.0 World’ and ‘Into The Metaverse’: The essential guide to the business opportunities of the Web3 Era. She is also the host Adweek’s Metaverse Marketing Podcast.

• Website: Cathy Hackl
• LinkedIn: Cathy Hackl (156K followers)
• Twitter: @CathyHackl (68K followers)

Joanna Popper

Joanna is a media executive with a distinguished track record in Hollywood and Silicon Valley. She is the chief metaverse officer of Creative Artists Agency – a powerhouse Hollywood and sports agency. She was previously the global head of HP’s virtual reality go-to market and content partnerships. She also served as executive vice president for media and marketing at Singularity University, and vice president for marketing at NBCUniversal Media. She has also served as executive producer for a number award-winning films, virtual experiences and a VR/AR experience honoring Breonna Taylor.

• Joanna Popper (79K followers).
• Twitter: @JoannaPopper (13K followers)
• Instagram: @joannapopper (2.5K followers)

Lindsey McInerney

Lindsey is the founder and CEO at Black Sun Labs. This web3 and Metaverse consultancy. She is also the CEO of Sixth Wall – a tech company and entertainment firm co-founded by actor/producer Mila Kuniz and producer Lisa Sterbakov. Lindsey served as Global Head of Technology and Innovation for AB InBev, the world’s biggest brewer. She launched Stella Artois in the metaverse through a partnership between Zed Run and a blockchain horse race game. She was named to the Thinkers50 Radar list for 2023 and also readwrite’s 30 most influential people in the metaverse. She is also Engatica’s Most Prominent digital futurists to watch out for and an Adweek pride star.

• LinkedIn: Lindsey McInerney (10K followers)
• Twitter: @themcinerney (3K followers)

Andrew Schwartz

Andrew is Nike’s director of Metaverse Engineering. Expert in digital innovation, marketing, product design, and content creation, Andrew is leading Nike’s metaverse expansion using digital technologies. Andrew leads the way in digital fashion as NFTs and other digital assets are becoming more popular with the sneaker community.

• LinkedIn: Andrew Schwartz (15K followers)

Nonny de la Pena

Nonny, who is a pioneer in virtual reality and augmented realities, is the CEO of The Emblematic Group. This next-generation media company. She is the founder director of the Center for Emerging Media and Narrative, which was established at Arizona State University. Nonny has been named Technology Innovator Of The Year by The Wall Street Journal. She was also a #MakeTechHuman agent of change by Wired Magazine. Engadget, The Guardian, and The Guardian have called her “The Godmother Of Virtual Reality”. She was also named “One of The People Who Made The World More Creative” by Fast Company and CNET for her pioneering work on immersive storytelling.

• LinkedIn: Nonny de la Pena (6K followers)
• Twitter: @ImmersiveJourno (8K followers)

Lisa Peyton

Lisa is an Experiential Marketing Professor and Strategic Communications at the University of Oregon. She is a contributor to MarTech and also writes and produces XR/AI Brief – a monthly newsletter focusing on the intersection between AI and experiential marketing tactics and technologies.

• Linkedin: Lisa Peyton (4.5K followers)

The original post MarTech metaverse marketing experts will follow was published on MarTech.