le Search Console Insights now includes a growing content report

Google Search Console Insights has been upgraded to provide more insight into your content, even if there is no Google Analytics account associated with that property. Google has added a report called “Your Growing Content” which shows the impression and click growth for your top content within a specified date range.

Your content growth report. This is a screenshot from the report that Google shared on Twitter.

This shows the “growth” of your content when comparing this data period to previous data periods. Growth can be defined as an increase in clicks or impressions.

Report is live. Report is live.

What Google wrote Google stated that “Search Console Insights have been upgraded for properties not associated with Google Analytics.” It includes content performance insights such as the most popular and trending content on your site.

Associations. Here you can find out more about the Google Search Console Insights Property and how to link it.

What is Search Console Insights? Google’s Search Console Insights was designed for content creators and content publishers. It “can help them understand the way audiences discover their content and what resonates” with their audience, according to Google. Search Console Insights is powered by Google Search Console data and Google Analytics.

Why we care. Understanding how Google Search views your content can be improved by more reporting, analytics and insights. You might get more ideas for content, new ways to sell your products and services to customers, and even ideas to improve your site.

The post Google Search Console adds your growing Content Report appeared initially on Search Engine Land.