le changes its policies on shopping ads to improve transparency

Google has updated the Shopping Ads Policy Center as well as its free listings Policy Center in order to increase transparency for both advertisers and retailers. These updates give clearer information on how Google enforces policies.

What’s new. Google clarified its requirements for YouTube Shopping Ads and Discovery Product Ads to help retailers better understand why they may be not performing as well.

The policies. Here you can find the Google Shopping Ads Policy Center, along with the Free Listing Policies to better understand how policies are enforced.

Why we care. Advertisers should be aware of these updates to better understand policy enforcement, and to optimize their advertising strategies in order for them get a better return on their investment.

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