ube is the most lucrative platform for creators according to a survey //
According to a recent survey, creators make the most money from their brand partnership on YouTube. They earn more than Instagram or TikTok.
The numbers. On YouTube 6% of creators earn more than $10,000 per month, compared with 3% on Instagram and 2% on TikTok.
- Instagram (40%) & TikTok (36%) are the two platforms where more than 50% of YouTube creators make over $500 per month.
It’s expensive to work on YouTube, but. Brands should work with YouTube creators because of the high engagement metrics.
On average, creators have a 50% rate of engagement, which is far superior to all other platforms (TikTok had a rate of 3%, and Instagram a rate 2%). YouTube engagement was defined by views, likes and comments. Also:
- YouTube’s longer format video allows creators the opportunity to go deeper into each product in each video. This is particularly helpful if you are selling products such as tech gear or ready made furniture that may require step-by-step instructions.
The survey. The survey is a combination internal data from Aspire – an influencer platform – and a survey of 1000 “diverse” creators.
Why do we care? How influencers can benefit your SEO campaign. YouTube offers brands the best ROI right now for working with influencers, with large investments in influencer marketing.
Dig deeper To learn more about the amount to pay influencers you can download free survey results from Aspire.
TikTok creators are frustrated. They’re unhappy with the amount they get paid. As we reported last year, they quit TikTok, citing mental health issues and burnout. Some creators claim they are paid $0.02 to $0.03 for every 1,000 views.
The article YouTube: the most lucrative platform for creators? A survey first appeared on Search Engineland.