sys masters the delicate balance of marketing //
We often find ourselves in a liminal zone between customers and businesses as marketers. Both must be satisfied for you to succeed. Customers care little about the concerns of the company – revenue growth, operations, etc. – and businesses often treat customers as a line item in a financial statement.
To satisfy both, you need to find a delicate balance. Art and science are both essential to modern marketing. Art is used to connect, convert and create customers and science to deliver it, optimize and measure.
Brands who can combine the art and science in marketing have a greater chance of generating loyalty. It is no easy task to create a strong emotional bond between businesses and their customers in order for them to form long-lasting relationships.
The Festival is SAP Emarsys upcoming Festival. This year’s festival, which returns for its third edition, is an initiative that will last a full year and highlight the efforts of marketing teams and individuals around the globe through online and in-person events.
Empower marketing events
The Power to the Marketer Festival Omnichannel Masterclass will take place from 7-8th June. The event will feature expert insights from practitioners on how leading brands have used the art and science in marketing.
This is a complete breakdown of the sessions at this LIVE 2-day online festival:
The Art of Marketing (June 7)
- SAP Emarsys: Product Strategy, Roadmap, and Innovations
- 10 a.m. ET: Fireside chat: Perfecting the art of loyalty to drive retention and revenue (Estee, Jebbit & Hobbii).
- It’s raining revenue! How Movable Ink built a revenue waterfall for Brandsdal
The Science of Marketing (June 8)
- Ochsner Sport Personalization Journey: Bridging creativity and conversion
- 09:30 am (ET): New Change Agents – How IT and marketing teams drive CX innovation
- BrandAlley Supercharged Their Growth with Advocacy Data at 10:00 AM (ET)
- 10 a.m. ET: Building stronger customer relationships through conversations
- 11 a.m. ET: How to Grow Your Business With a Customer-Centric Data Strategy
Book your place by visiting the festival Registration Page.
Power to the Marketer is holding its first in-person event on June 13, in Germany. Join us in Munich at the Famtain Member Club to hear expert talks on topics like:
- Fireside Chat at 2:35 pm (CET) – From Pure Play to Omnichannel Challenger
- 3:00 p.m. (CET): Panel Discussion: Investing To Win In A Cut-Back Economy
- Panel Discussion at 4:00 pm (CET) on How to Use Data as Your Secret Weapon
- Keynote at 4:35 pm (CET) – Lingering and longing: the new language of loyalty
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