le Analytics 4 audience builders gains six new metrics and dimensions //

Google’s new Google Analytics4 audience builder now includes six new metrics and dimensions. These metrics will help you to track website metrics and goals more precisely using the tool audience builder.

New metrics and dimensions. Google Analytics 4 has added five new dimensions to the audience builder.

• Country
• Manual term (UTM term)
• Mobile device info
• Minutes
• New vs. Returning

Google Analytics 4 includes a new audience builder metric that:

• Session duration

Why we care. Google continues to add features to GA4 as we approach the deadline for Universal Analytics 3 to stop collecting data. Google Analytics 4 will then replace it. This deadline is only a couple of weeks away.

The original post Google Analytics audience builder gains six dimensions and metrics first appeared on Search Engine land.