le News Showcase is coming to the US with updates to Google News tab.
Google News Showcase will be available in the US by summer 2020, after launches News Showcase at the end of October 2020. Google has also updated the Google News follow tab and re-announced Google Reader Revenue Manager, which we previously covered in April.
Google News Showcase coming to US. Google confirmed that the Google News Showcase will be arriving in the US during the summer. Google announced partnerships with 150 US-based publications, 90 percent of which are local or regional. Google News Showcase is now available in 22 countries with over 2,300 publications.
Google News has a Follow tab. Google has also updated the Follow tab on Google News to “help local publications surface more often on Google News” and to give readers a way to find the news they are interested in.
Google announced that the new Follow feature, which has been updated, will soon be available on Android and iOS.
You can see it in the Google News App:
Reader Revenue Manager. Google has also announced the Google Reader revenue manager, which we previously covered in April. This tool helps publishers to increase reader engagement by highlighting the content they publish. This is a part of Google Publisher Center where you can control the way readers can pay and subscribe to your content.
Reader Revenue Manager will soon have a new survey feature that allows publishers to ask questions of their readers to better understand their demographics and interests. This helps publishers to serve up more relevant content and ads.
Google announced that it will launch in the U.S.A., Argentina Brazil, Canada Chile Colombia Costa Rica Mexico and Peru. The Asia-Pacific markets and additional regional launches are expected to follow later this year.
Why do we care? These new features, in addition to new investments made in news publications, can help publishers gain greater visibility, increase revenue and better understand their audience. It is the first time that the News Showcase has been available in the US.
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