e is no such thing as the best keyword count for SEO! //

The word count is one of the most frequently asked questions by newbies about and SEO content.

What’s the ideal word count for SEO?

Fair question. When determining what content to rank, search engines consider a variety of factors. Why wouldn’t the word count be among them?

Content creators are therefore concerned about the length of content. They wonder, “Is 1,000 word enough to rank?” They ask: “Should I aim for the same number of words in each piece?”

The thing is…

The word count is and not as a ranking factor.

No matter how many words you have in your piece of content, it doesn’t really matter. Google says so.

Why? What is more important than the word count? Let’s discuss it.

Why there is no best word count for SEO

It is not possible to have a “one-size-fits-all” word count for your page that will make it more likely that you’ll rank.

is also for longer doesn’t mean better.

It’s not as simple as you might think.

Let’s say, for example, that you created a blog post targeted at a particular keyword… and it isn’t ranking.

Would adding more relevant content to the page help it climb up Google’s rankings?

It’s not better if you add more words. It will only get longer if you add more words.

Length quality.

What would make your blog more interesting besides having a larger word count?

• Ensure the content is targeted at the intent of the user . What information does the searcher seek when they enter the keyword into the search bar. It is important to provide it.
• Ensure the content is of high quality. Is it well-written. Helpful? Original? Valuable? Is it entertaining, informative, or educational?
• Making sure the content is readable. Does it have a good format? Does it scan well? Are there descriptive headings that divide the content into sections and subsections?
• Make sure the content is complete. Does your content provide enough information to satisfy the searcher, or do you need more?

These factors are more important than the word count.

You may also notice that your content is getting longer if you edit it in the light of these factors. This is just an unintended consequence of creating useful content to answer a specific search query.

It doesn’t really matter how many words you use. doesn’t matter, but the relevance of the words to the searcher.

When you want to say something, it is sometimes necessary to use more words.

Some words are enough.

There is no exact word count for and.

How to calculate the word count of a blog post or article

We can now determine the appropriate word count by analyzing each case individually.

Each piece of content you create for SEO has different requirements depending on what you write about.

Finding a word count that you can aim for will help to produce content with a satisfying tone and cover all important points.

Here are some strategies to determine the word count of each blog that you create.

1. Check out the competition

Look at the top articles that are ranking for your keywords on Google and note their length and word count.

If the search engine ranks these pieces of content highly, then they must be meeting its criteria. The search engine’s intent is satisfied by the depth and usefulness of these content pieces.

This also means that their word counts in general are a good guide for your own word count.

Don’t limit yourself to the word count. You should also consider:

• How many major sections (H2s), and what each covers, are included in each blog.
• The depth of each aspect of the topic.
• What is left out?

The length of the content will be determined by all of these factors. You’re not trying to just match the top search results, but rather create something better.

2. Search intent is important when choosing a topic or keyword

You should not only check out your competition but also the search intent for the keyword. Find out what the searchers are looking to find or learn when they enter that keyword in a search engine.

What information do they require to satisfy their needs?

Study the results. Google’s top page gives you a lot of information about what users want and need from a keyword search.

You can see the exact answer to a question like “how far is the moon” on the first page. The regular results are only visible after you scroll down half the page.

If you click on the featured snippet, you will find that the content is only 156 characters long.

They don’t want to read the entire article. They want a quick answer ( informative intent). The SERP (search results page) reflects this.

3. Expertise in the subject area

Google isn’t always right.

You’re an expert in the keyword/topic you’re researching. You can see that the content is lacking in knowledge (things searchers need/want/need to know). You can fill in those gaps with your article.

In this case, your word count may differ from what is already available on Google. This is especially true if there is a lack of information that is crucial to the topic.

This is your chance to stand out. Don’t be afraid to go deeper into a topic if it requires more detail than what the SERPs show. This is true even if the blog you create will be longer than average.

Why long-form tends to rank higher than short-form?

Word count isn’t the only thing to consider. Why does content that is longer than 1,000 words tend to rank higher than shorter-form content ?

• Content that is longer tends to cover more ground and be more comprehensive. The content is typically in-depth. It is more comprehensive, provides greater explanations, and goes deeper. Longer content is not thin and therefore has more potential to rank, but only if it’s required by the keyword.
• It includes more keyword and keyword opportunities. The more words, the more keyword placements. That’s it. It’s that simple.
• Longer content allows you to prove your authority and expertise. You have more space and time to do so. With more paragraphs, you have a better chance to provide the reader with value through your expertise. If your content is filled with fluff, it will do the opposite. It will drive readers away.

There are other ways to improve on-page SEO than just word count

What other ways can you improve your content, besides adding more words?

Page Structure

Google uses the structure of the page, including the order and format, to determine if the content is relevant. Structure helps readers to engage with content and find information.

If you don’t add headings to your pages, or organize the content, it will make it difficult for readers to read. And search engines won’t like this.

Always organize your pages into sections, with descriptive headings and format them to make it easier to read. Even if the content on a page is good, a well-structured one will rank higher than a poorly-structured one.

Relevance

If your content isn’t relevant to the search term and the intent of the query, you won’t be able to rank it well.

This means that you should not add more content to a page with irrelevant content in the hope of increasing results. It won’t. Find out how you can make the page more relevant for searchers by making smart edits.

You may have included sub-topics, but not the ones that are most relevant to your readers. For instance, you might have talked about all the different kinds of dog houses available, instead of focusing on how to build the classic, simple structure.

You may have a blog that is good when you stay on topic but that has long sections that are about the services of your company and don’t relate to that topic. If this is the case, you can improve your content by deleting these sales pitches.

Another example: you created a blog that is relevant, but the headings don’t describe each section and aren’t accurate. Your blog would instantly be easier to read, and Google and searchers will find it more relevant if you edited your headings.

This last point is linked to the next strategy you can use to improve your content.

Readability and content quality

It doesn’t matter how long your blog is if it is poorly written and unreadable.

Look at the quality of a piece if a blog doesn’t rank.

• Does the writing have a clear, engaging style? Does it make sense?
• Is it organized? Is it logically ordered?
• Is it original? Is the content original?
• Was it designed for users? Is it aimed at a specific audience? Does it help them?
• Do you have credible sources to back up your claims and statistics?
• Are the links relevant and of high quality?

Next, consider readability. Are you able to easily scan, search, and read your content?

This is related to the page structure but also to the clarity and organization of the writing.

Ask yourself, and honestly answer, if the content is valuable – does the content successfully inform, educate, or entertain the reader?

These factors are far more important than the word count. By improving these aspects, you can improve your content and get better results.

Focus on quality, relevance and optimization instead of the word count when it comes to SEO.

When creating SEO content, focusing on the word count is a sure way to fail.

You won’t improve your ranking by adding 200 words. The same goes for adding 500 or 1000 words.

The quality and relevance of your content is more important than the number of words.

Make your content relevant to the person who is searching for an answer. It should be of higher quality to give them more value. Optimize your website to give it the best chance at ranking on search engines.

If you follow these steps, your content will be the perfect length.

The article There is no best word count for search engine optimization first appeared on Search Engine Land.