it launches new advertising products to increase conversions

Reddit has launched two new advertising products today: Contextual Keyword targeting and Product Ads. These new features were introduced to help advertisers reach more valuable customers and simplify the Reddit Ads Manager.

Why we care. Advertisers can reach their target audiences more accurately and easily, leading to an increase in conversions.

What’s new? Reddit’s new advertising products allow brands to connect better with consumers who are already researching and have the intention of purchasing. These include:

Contextual keyword targeting. This new feature allows you to reach consumers who are actively participating in Reddit discussions by selecting specific keywords that you would like their brand associated with. For increased relevance, you can also align keywords to creative copy.

Contextual Keyword Targeting is a great way to advertise on Reddit, as the threads are often evergreen.

Product Advertisements. This new format allows you to target customers who are already on their shopping journey. The ad will include information like product descriptions and prices (in local currencies).

Call-to-action buttons will be included in Product Ads, which will direct users to the product pages of a brand. You can also create ads quickly and easily from existing catalogs without needing additional resources.

You can also import catalogs from other platforms if you’re running campaigns simultaneously on Reddit.

How Product Ads Look. This is an example of a Reddit product ad:

What has Reddit stated? Harold Klaje, Chief Revenue Officer at Reddit, spoke to Search Engine Land.

• These updates will enhance the search and discover experience for brands as well as our users, by leveraging our unique value of a hub that facilitates actionable conversations.
• Klaje said, “Our goal with this new phase of the Ads Product is to help brands assist people in making informed decisions, finding answers to their queries, and discovering products that they are interested in – all while enabling advertisers build connections with valuable new audiences.”

Interesting Stats

• Redditors spend 2x as much on categories than other online shoppers.
• Spending by Redditors is 2.5x greater per purchase.
• Redditors have a greater likelihood of promoting a brand positively online.
• Redditors trust brands that advertise on Reddit more than 46%.

Redit’s announcement: Contextual keyword targeting and product ads: Introducing.

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