le, Microsoft generative AI experiments concern advertisers //

Google and Microsoft place ads in AI experiments without allowing brands to opt-out. Advertisers worry that their products or services may be advertised next to inappropriate content.

Why it matters: Brands may suffer damage to their image if their products or services are advertised alongside inappropriate content. In response, digital marketers have asked Google and Microsoft to allow them to opt-out of their experiments with ad placement.

What’s happening? Google revealed last month that they were planning to experiment with their new Search Generative Experience. Google also stated that advertisers will not be able to opt-out, but it will closely monitor the performance of the ad placements in the experimental phase.

Microsoft is also experimenting with advertisements in its Bing AI Chatbot. Once again, advertisers are not given the option to opt-out. The new Bing Chatbot, however, has received positive feedback so far from users, with 71% of them giving it a thumbs-up in its first week.

Has Google or Microsoft responded? The tech giants both said they listen to advertisers’ concerns and actively work to address them. As these experiments in ad placement are still at the very beginning stages of testing and marketers will not have the option to opt out,

What have advertisers done? They are worried about what their brands might be associated with, and they want to control where their ads are displayed online. Reuters reports that some businesses have temporarily reduced their ad spend in response to these restrictions. Some have called the practices “not industry-standard”.

What has Google and Microsoft said about our story? We have asked Google and Microsoft for comment on our article and will update this post if they respond.

The article Google and Microsoft AI experiments concerning advertisers first appeared on Search Engine land.