o // 5 ways to improve content strategy and workflow in 2023
The management and creation of digital content seems more complicated than ever. Workflows must now accommodate remote workers, global offices, security and privacy concerns, as well as the increasing pressure on content and creative departments to produce more content in a shorter time frame and with fewer resources.
How do the most successful teams execute production and manage their workflows? Canto interviewed nearly 650 people in the United States and Britain who were involved in content production, strategy, management, and/or strategic planning.
To learn more about the survey results and to see the detailed analysis of the content strategies, workflows, and technologies that made these companies successful, tune into the webinar . Learn valuable tips about how to revamp your content programs in 2023. Also, dive into five areas that can improve your content strategy and workflow.
- Conducting a content audit of all current and relevant content
- Apply metadata and centralize your content in one location
- A technology stack optimized for collaboration
- Prioritizing content workflows
- Focusing on brand consistency, speed to market
With dispersed teams and a broken content supply chain, planning and creating content has never been easier. This webinar will show you how to plan, create and manage your best content program for 2023.
5 ways you can improve your content strategy and workflow in 2023 appeared originally on MarTech.