marketers can now use Instagram Ads reels //
Meta has expanded its Ads on Reels Pilot to include a larger pool of Instagram marketers.
Previously, the initiative was exclusive to Facebook. In May, it was rolled out for some Instagram marketers.
Instagram Ads on Reels will now be expanded to allow more advertisers to try out the product on social media.
How It Works: Images ads are shown to Instagram users on Reel videos. This means that the Reel video is not interrupted. These ads have been designed to blend seamlessly into Reel content. This ensures that the user’s experience is not compromised.
Why do we care? Too many Instagram ads could be problematic both for users and advertisers. Users could become annoyed by constant interruptions resulting in lower engagement for advertisers. Ads on Reels was created so as not to disrupt the user’s experience. This could be a good solution for marketers who want to reach Instagram’s 2 billion users.
Why Now? Ads on Reels have seen rapid growth since its launch. People re-share them over 2 billion times per day, a number which has doubled in the past six months. Instagram has opened up the trial after the pilot’s success. It wants to encourage advertisers to try out the product and test it before deciding whether or not to expand Ad Reels into other languages or places.
What did Meta say? Nicola Mendelsohn is Meta’s Global Business Group Head.
- “Video is an important part of the way people interact on our platforms. In fact, they spend more than 50% of their time on Facebook or Instagram watching videos. Ads on Reels is expanding to help businesses reach more customers and improve performance.
- This is to assist advertisers who are looking to reach their customers by using the content that they enjoy. Instagram Reels ads allow you to reach new audiences by placing image ads on the Reels content without interfering with the viewer.
Additional features that marketers will find useful: While Instagram is preparing to expand its Ads on Reels program to include more advertisers, marketers may also want to take advantage of other tools available on the platform, such as:
- App Promotion Ads This feature has been implemented on Facebook and Instagram Reels to help marketers reach a larger audience as they grow their user base.
- Optimizing music Meta has launched high-quality, free songs that can be used in Facebook Reels and Carousel Ads.
- Inventory Filter_ Meta has recently begun testing this tool, as well as their third party verification solution on Facebook and Instagram.
More information: Full announcement – Read Meta’s here.
The article Instagram ads on reels now available to more marketers first appeared on Search Engine Land.