edIn has just released three new features for pages
LinkedIn recently announced three new features that allow brands to promote their products, track trends, and create more newsletters. Let’s get started.
Increase your newsletter subscriber base. LinkedIn Newsletters allow you to publish recurring Articles. You can also build a subscriber network via one-time notifications to your Page followers or ongoing notifications to your Newsletter subscribers.
A member should be able search for your profile and find your newsletter. LinkedIn recommends that you incorporate SEO best practices into your article titles, descriptions and tags. LinkedIn will automatically notify your new followers to subscribe.
Product pages. LinkedIn now allows you to search in-platform for your products. Buyers can now search for what they are looking for by category, company, and product. Product highlights can be used to highlight specific product content and point members to important details and conversations. You can also share content from your product communities to your Page and add posts on your product highlights.
Competitor analytics dashboard. The LinkedIn Pages Competitor Analytics dashboard has been updated. It is now available for desktop and mobile. This will allow you to see what your competitors are doing so that you can set yourself apart. You can now:
- You can track your follower growth, the most recent posts and engagement rates to find out what your competitors are talking and how members are responding. This will also help you benchmark your content creation efforts.
- To stay current in your industry, quickly surface popular content from your competitors and inspire your content strategy.
Why do we care? Advertisers managing LinkedIn pages should try these new tools and make the most of their profiles. Many brands are rethinking social strategies. Companies should optimize LinkedIn’s new features to gain first party data through newsletter signups and new ecommerce options.
The post LinkedIn just launched 3 new features pages appeared originally on Search Engine Land.