nar: The winning CTV advertising strategy for 2023

Your B2B audience includes avid TV viewers. It was almost impossible to accurately target them in linear TV days. This meant that B2B marketers were unable to reach their audience on the TV screen. Connected TV is now on the scene with digital roots, third-party data providers, and precise targeting for B2B audiences.

They are now available to you, whether they’re watching reality TV or streaming their favorite movies on the weekend.

You can learn more at “Putting In the Work: Understanding Business Audiences on Connected Television,”presented MNTN.

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