ow-cost Alternatives to GA4

Google Analytics 4 is a free web analytics tool. There are many other analytics tools which can rival it both in terms of features and price. This is a list with the most popular.

• Matomo, an open-source platform for analytics that offers similar features as Google Analytics. It provides real-time analysis, customizable dashboards, and detailed reports. Matomo offers users complete control over data, and a variety of privacy features. It is one the most popular alternatives to Google Analytics. If hosted on your server, it is free.
• piwik PRO , a commercial spin-off of Matomo, is a . The two main differences are the enterprise-level support, and integration of a data platform for customers. It has a privacy consent manager integrated, just like Matomo. There are both free and paid versions.
• Clicky offers a real-time, flash-free analytical platform. It is simple to use and records user actions with great detail. It has features such as heat mapping, backlink analyses, and mobile compatibility. Clicky offers a free version and four paid versions.
• Heap works best for online products. It allows you to measure all interactions on your site, such as swipes, clicks tabs, submissions of forms and page views. It offers retroactive analytics that allows you to analyze the impact of any changes made to your app or website. Heap has both free and paid plans.
• Clearness from Microsoft is focused on how users interact with your website. It provides data such as excessive scrolling and rage-clicks, which may indicate frustration. Clarity offers features for recording sessions, which will give you a better understanding of user behavior. Clarity is available for free.
• Woopra offers website analytics that are based on four types of data: people, journeys, trends and retention. It analyses user actions by analyzing their journey across different touchpoints, such as customer reactions to introductory emails. Woopra uses real-time data and analytics to track usage on your website and app. You can also create customized live reports to help you improve customer retention and engagement. Woopra has both free and paid plans.
• Countly , an open-source tool for analytics that is GDPR compliant and a great alternative to Google Analytics. It provides real-time analytics across apps and websites, and also has a user ID that makes it easier to identify the same person across different browsers and devices. There are both free and paid versions.
• Smartlook is an analytics tool for websites and apps, including iOS/Android. It provides features like heatmaps and automatic tracked events to help users better understand their customers’ interactions with their app or website. There are both free and paid versions.
• The GoSquared platform is designed to be easy-to-use. Heatmaps, recording sessions and funnel analysis are some of its features. Privacy is also a priority, as it has features such as IP anonymization and consent-management. Plans start at $9.
• The Kissmetrics track and analyze user behavior using data collected from your app or website. Heatmaps, session recording and funnel analysis are some of the features. Kissmetrics personalizes the user experience based on behavior. Plans start at $299.
• Cabin Analytics has been designed to leave a small carbon footprint. It’s similar to Kissmetrics because it uses first-party data. There are both free and paid versions.
• postHog provides a comprehensive product analytics platform, including session recording, A/B tests and other features for tracking user behavior on your app or website. The platform is event-based, so you only pay when you track events. PostHog allows users to track up to 1 million events for free per month.
• is a leader of the new trend in lightweight analytics tools that are privacy-conscious. It’s easy to use, and it doesn’t collect any personally identifiable data. This makes it perfect for compliance with the EU’s General Data Protection Regulation. It comes at a cost to functionality. It and similar tools track only the most basic metrics of a website, such as pageviews and session duration. This is a great option for marketing and content teams that want simple, easy-to-use website analytics. Plans start at $9.
• is another analytics tool that focuses on privacy. It’s not as robust as GA4, but if you’re looking for a lightweight analytics tool, it’s worth considering. Plans start at just $14.
• counter is an open-source, analytics tool with a pay what you wish model. It is also privacy-focused and offers very basic features. It’s not possible to drill down into the performance of individual pages. It is, however, free.