ok’s new pilot invites creators and marketers to create ads together //
TikTok has tested a new feature which connects advertisers with creators on a mutually beneficial basis.
The TikTok creative challenge is a new program that allows marketers to share their ad briefs and video entries with U.S.-based U.S. creators.
If their video is approved by the marketer, the creator will receive a payment based on its performance.
Why we care. Advertisers can reach influencers who have a large following and a good understanding of TikTok’s audience. This type of collaboration could give brands better insights into their target audiences, which may result in a higher level of engagement. The fee is also dependent on the performance of ads, reducing financial risk.
How it works Creators must register for the TikTok creative challenge, an in-app feature. After enrolling, creators will be able to access briefs from marketers that include details about the reward pool, rules, and requirements.
This is a step by step breakdown of the next steps:
- Creators who are interested in applying for a marketer’s brief will have to submit a video that meets the specifications specified in the advertisement.
- Advertisers will receive 30 creatives for each brief within 10 days.
- Advertisers can notify creators if they wish to request revisions or changes.
- The video will appear as an ad on the For You page if the final entry has been approved.
- Videos are not displayed on the profile of the creator.
- Creators can track their submissions in the app, including the views and earnings.
@tiktoknewsroom
TikTok’s Creative Challenge
is a new way for brands to work with creators with complete creative freedom. This new feature in the app will allow us to reward creators and recognize their creativity.
What will be the amount that advertisers will pay to creators? The rewards will vary from project to project, as there are multiple variables to consider.
- Video views that are qualified
- Clicks.
- Conversions.
Signing up for this feature will bring creators more than just financial benefits. After enrolling in the TikTok creative challenge, creators will have access to many rich resources including a dedicated Creator community group and a mentor program to connect with fellow creators.
Rules. The rules.
- The creator must be 18 years or older.
- The creator must have an account in the United States.
- The creator must have at least 50,000 TikTok fans.
- All videos entered in the TikTok Challenge must adhere to the Community Guidelines.
- Original, high-quality videos with well-edited content are preferred.
What did TikTok say? TikTok stated via a digital Newsroom, that the TikTok Challenge was aimed at helping everyone involved. However, for the time being, it is a pilot initiative, and is still under review.
- The TikTok creative challenge is currently being tested with selected brands.
- We will continue to listen and develop the program based on the feedback from our community. This will make it easier for advertisers to drive traffic to TikTok and increase their results. We are committed to working together with our community to develop new features to enrich the TikTok Experience and look forward in continuing this journey with the TikTok creative challenge.”
- The TikTok creative challenge provides brands with high-quality, easy-to-use and authentic content to drive their performance advertising campaign.
- By creating a challenge on the platform and submitting it, advertisers can receive up to 30 creative ads within 10 days. These are created by creators that truly understand the TikTok community.
Deep Dive. For more information on how creators can earn rewards or monetize their TikTok accounts, including Series and Creativity Program beta, Pulse, and LIVE Subscriptions, visit the Creator portal.
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