le Analytics 4 Alternatives: Low-cost and free options
Google Analytics 4 is an advanced web analytics tool. It’s not your only choice.
has many advantages but also many drawbacks.
There are plenty of tools available that offer similar features and prices.
We’ve put together a list with 15 alternatives that are free or low-cost to Google Analytics 4.
1. Matomo
Matomo, an open-source platform for analytics that offers similar features as Google Analytics. It provides real-time analytics and customizable dashboards, as well as detailed reports.
Matomo gives users full control over their data, and it offers a variety of privacy features.
Matomo, one of the most popular Google Analytics alternative softwares, is free to use if it’s hosted on your server.
2. Piwik PRO
Matomo is a commercial spin-off. Piwik Pro was developed as a spin-off. The two main differences are the enterprise-level support, and the integration with a customer data platforms.
It also has a privacy consent manager integrated.
Piwik offers both free and paid plans.
3. Clicky
The Clicky platform is an easy-to-use, real-time analytics tool that records and tracks all user actions.
Features include heat mapping, backlink analyses, and mobile compatibility.
Clicky offers four free options and one paid option.
4. Heap
heap works best for online products.
You can measure all interactions on your site, such as swipes, clicks tabs, forms submissions and page views.
Heap offers retroactive analytics that allows you to analyze the impact of any changes made to your app or website.
Heap has both free and paid plans.
5. Clarity from Microsoft
Clarity by Microsoft is focused on the users’ interaction with your website.
Clarity summarizes the information into a dashboard that is easy to use and shows data such as excessive scrolling and rage clicking, which may indicate frustration. Clarity offers features for recording sessions, which help you better understand the behavior of users.
Clarity is free.
6. Woopra
Woopra offers website analytics using four types of data: people, journeys, trends and retention.
It analyses user actions based upon their journey through various touchpoints, such as customer reactions to introductory emails.
Woopra provides real-time data and analytics to track usage of your apps and website. You can also create customized reports to help you improve customer retention and engagement.
Woopra has both free and paid plans.
7. Countly
Countly , an open-source analytics software that is GDPR-friendly and a great alternative to Google Analytics.
It provides real-time analytics across websites and applications, and a unique ID feature which allows users to be identified across multiple devices and browsers.
There are both free and paid options.
8. Smartlook
Smartlook is an analytics tool for iOS/Android apps, websites and other app frameworks.
The software helps users to understand how their customers interact with a website or app. It provides features like session recordings, heatmaps and automatic tracked events.
Smartlook offers both free and paid options.
9. GoSquared
The GoSquared platform is designed to be easy to use.
Features include heatmaps and session recordings. Privacy is another focus, with features such as IP anonymization and consent manager.
Plans starting at $9
10. Kissmetrics
The Kissmetrics tracking and analysis of user behavior is based on the first-party data collected from your app or website.
Heatmaps, recording of sessions and funnel analysis are some of the features. Kissmetrics personalizes the user experience through different content based on behavior.
Plans starting at $299
11. Cabin Analytics
Cabin Analytics has been designed to leave a minimal carbon footprint.
It’s similar to Kissmetrics because it uses first-party data, and can personalize the user experience.
Cabin Analytics offers both free and paid plans.
12. PostHog
The PostHog platform is a comprehensive product analytics tool that allows you to track the behavior of your users in an app or website. It includes features such as session recording, A/B tests and more.
You only pay when you track events.
PostHog is free for the majority of users, as it offers 1 million events each month.
13. Plausible
is a leader of the trend for lightweight analytics tools that are privacy-oriented.
This software is simple to use, and it does not collect any personal information. It is ideal for compliance with the General Data Protection Regulation of the E.U. It is at the expense of functionality.
It and similar tools track only the most basic metrics of a website, such as pageviews and session duration. This is a great option for marketing and content teams that want simple, easy-to-use website analytics.
Plans starting at $9
14. Fathom
is another analytics tool that focuses on privacy, similar to Plausible.
Although it doesn’t offer the same depth of features as GA4, it is a good choice for a lightweight analytics tool.
Plans starting at $14
15. Counter
The Counter is an open-source, analytics tool with a pay what you wish model.
Like Plausible and Fathom it is privacy-focused and has only basic features and measures.
It’s not possible to drill down into the performance of individual pages. It is, however, free.
The article 15 Google Analytics alternatives: free and low-cost alternatives first appeared on Search Engine land.