le recommends importing GA4 conversion data into Google Ads //
Google Ads has been urged to import web and app conversions imported from Google Analytics 4 in Google Ads.
Advertisers with a Google Ads account linked may have received a notification advising them of the new recommendation for import conversions.
If your GA4 account qualifies for import, you will see a card at the top of Advertising snapshot page. You may also see a similar card on Home or Insights Hub pages.
Why do we care? Importing data will make it easier for marketers to access web and app conversions in Google Ads. This means they won’t have to go back to GA4. This will allow advertisers to optimize their bids, which could lead to improved performance.
What are the benefits of conversion data for marketers? The tracking of conversions helps marketers determine which ads result in actual sales. It’s important that they can easily access this data so they can make the necessary adjustments to their campaigns, including changing keywords, budgets and bidding. The end result is that Google Ads can maximize profits and reduce costs.
Deep dive. Read the Google GA4 Recommendations to get the most accurate and useful data, and take full advantage of Google’s newest features.
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