introduces AI-powered shopping tools

Microsoft announced new AI-powered tools for shopping powered by Bing Chat and Bing. Microsoft announced new AI-generated purchasing guides, price matching monitors and review summaries.

Monitors that match prices. The new price monitors will show you the price of a product after you have purchased it. You can then ask the retailer where you purchased it to match that price if it changes after you’ve ordered it.

Microsoft has “partnered with US retailers that have existing price matching policies, and will add more over time.” Microsoft is soon to launch this feature in US search results.

This video shows how Bing’s sidebar displays the price history and alerts you when the price drops.

Guides to buying. Bing uses AI to create buying guides for the products or categories of products you’re researching. The AI-generated guides will provide product suggestions and show the specifications side-by-side. They may also offer smarter comparison tools to assist you in your purchasing journey.

These guides will be available in Bing today in the US and Edge worldwide.

Here’s a video showing those guides in action.

Review summaries. Bing also provides review summaries when you request them via Bing Chat, or Edge’s sidebar. These summaries summarize what people are saying about the product that you are researching online. The AI will also generate popular opinions and top insights about the products.

Today, Bing is launching a global rollout.

This is how it looks:

Here’s a video showing it in action.

Why we care. It’s fascinating to see how Bing chat and other AI-based features are growing, becoming more useful, and more human like. If you’re a retailer, it is crucial that your products appear in Bing Shopping. It will also be interesting to see what opinions and summaries are generated by the AI.

The article Bing introduces new AI-powered tools for shopping first appeared on Search Engine Land.