le ranks AI-generated article ‘Star Wars,’ lacking E-E.A.T.
Google Search finds ways to place content that should not be on the first page of results, despite constant reminders about creating helpful content, and the importance E-E-A.T (expertise experience authority and trustworthiness).
You can find a chronological list of Star Wars movies and TV shows on Gizmodo, which was published yesterday (note that it has been updated with several corrections today).
The author is GizmodoBot
Page one for [Star Wars movies]. The article was ranked well despite multiple errors.
It is now in Position 5 but earlier that day it was in Position 3 above the Rotten Tomatoes Page.
The key here may have been the freshness. Gizmodo has a strong name and produces a lot of content related to this topic.
This article. This article is located on the Gizmodo technology blog’s io9 section, which publishes articles about science fiction and fantasy films, TV, comics, books.
The editor’s reply. We all know that AI-generated content doesn’t necessarily mean it is bad. This was so bad that James Whitebrook’s deputy editor ranted about on Twitter.
The full text of his statement is:
- Since its inception, io9’s audience has demanded quality entertainment coverage, from insightful explainers to accurate news to industry-shaping investigative journalism. They have made io9 one of Gizmodo’s best-performing desks in terms of traffic. This has been achieved by holding our team, as well as the colleagues who came before us, to the same standards of accuracy and expertise that we are proud to have attained. This article on io9 rejects the standards that this team adheres to as journalists and critics on a regular basis. The article is poorly written and full of basic mistakes. By closing off the comments section, this denies the readers of the network the opportunity to hold us publicly accountable and call this work what it really is: embarrassing, unpublishable and disrespectful to both the audience as well as the people working here. It also represents a blow against our authority and our integrity. This work was presented to our audience, as well as to other industry peers as a glimpse into G/O’s future. It is shameful. We as a team had to take a lot of time from our work to explain the errors that were made.
This is the correction. Our editorial team has updated the article with a note added at the end.
- This story was corrected on July 6, 2023. The episode rankings are incorrect. The corrected list was able to place The Clone Wars in chronological order.”
You can view the original version via the Wayback machine if you are curious.
Why we care. You can absolutely publish AI-generated material. Some of the content may even rank on page 1. If the content is incorrect, and has not been reviewed by a subject matter expert or editor, it could cause long-term damage for your brand.
It’s not the first nor is it the last. In an effort to cut costs, many brands are now turning to AI generated content. The end product is not always good, even though it’s cheaper and faster to produce.
- Men’s Journal has published an article addressing some serious issues regarding testosterone.
- BuzzFeed has published several horrible AI assisted travel articles.
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