le Bard: A quick way to generate content ideas using Tangential SEO

Search engine rankings are harder to achieve when your industry is saturated.

SEO Tools give you keyword variations of your main keywords. To attract new users you will need to find new keywords that are searched by people, but which none of your competitors target.

How do you find new keywords that no tool can offer and for which no competitor is ranking?

Tangential SEO can help.

This strategy is designed to increase the visibility of your website on search engines by using keywords that may not be your main business, but still have relevance to your audience.

What are the advantages of tangential SEO for your business?

Tangential SEO has the advantage of reaching a larger audience than traditional business keywords.

The number of topics that you can write on will increase exponentially with tangential SEO. This strategy can help you scale your content because there are no content ideas to run out.

You can attract more visitors to your site by covering a variety of topics.

Your backlinking efforts can be boosted by tangential content.

If you write about topics that are trending in your industry, your posts may passively attract backlinks.

Here are a few examples of tangential subjects.

• Topic: Holiday home
  • People who are only interested in buying a home for holiday purposes. Companies in this niche can create topics about real estate investment and subletting opportunities, because holiday homeowners may use their houses to earn extra money.
• Topic: Online Courses
  • Brands in this sector could promote jobs that don’t require a university degree, as students who buy online courses will most likely not attend college. This content is about jobs that don’t require a degree. Brands can also create content and topics about career changes, showcase job opportunities, and create a jobs board.

You can create tangential content for any niche. Below are some more examples of tangential content from different niches.

Niche	Tangential Topic
Travel	Movies
B2B marketing	Travel
Shopping	Technology
Exercise	Covid-19
Education	Workplace
	Remote work
Healthcare	Data Analysis
Tech	Productivity

The research you do will reveal new angles that you may not have seen before.

You will become familiar with the expectations, problems and motivations of your customers.

You will also gain a better understanding of your industry when you learn what topics they enjoy reading.

Why should you use AI to improve tangential SEO results?

It’s true that it does sound like a lot.

Tangential SEO is a complex process that requires extensive user and industry research, simply because there are no SEO tools available to help you collect this information.

It can be a time-consuming process to build tangential SEO. The following steps are involved:

• Creating buyers’ personas.
• Map out the content that needs to written.
• Surveying Your Customers
• Finding opportunities by researching keywords.
• is also used by people to determine intent.

Before you can even write one line of copy, there is a lot of work to be done.

But AI can help you do it faster. In this instance, I used Google Bard in order to generate new tangential ideas for content based on the audience research.

This method may work, as it automates all the steps above. It’s important to create the correct prompt to train AI on your specific results.

We can reduce the six steps to just two.

• Your prompts should be written and refined.
• Use your keywords to feed the machine

It’s now time to examine this process in more detail.

Ready? Let’s go.

Step 1: Write down the prompts

The prompts you give AI are basically instructions. They can be in the form a text, a question, some information, or coding that tells AI what you want.

You can work more effectively with AI tools if you write great prompts. They will generate better results than mediocre ones.

Prompts that are well-designed can help you be more efficient, as you will spend less time on refining instructions. They also improve AI responses by providing accurate, detailed and relevant information.

We can divide the long and detailed prompt into three parts, making it easier to digest and understand.

Impersonation of someone else and context setting

The AI system will be able to use the most accurate data possible.

You are welcome to use my prompts as a starting point for new ideas and tangential thoughts in under two minutes.

• 
  You are familiar with the concept of tangential SEO when evaluating common reasons for making a choice. You understand the concept of tangential search engine optimization when evaluating the common reasons people make a decision.
  

Let’s now break down this first part into further analysis in order to better understand what I asked AI for.

• 
  “Act like a psychologist …”
  

This first sentence will help Bard to behave as a psychotherapist and set the context for how we will work from now on.

You can tell Bard or any AI tool to perform different tasks or act in different situations.

By giving specific instructions, you can instruct AI to impersonate fictional characters, professionals or other characters.

• 
  “… “trained to help people find the best product or service that meets their needs”.
  

This sentence introduces the AI attitude and prepares the next step.

We tell AI to be a companion for people when they choose products or services. A sort of shopping advisor, if you like.

You are familiar with tangential content.

This section ensures we are talking about tangential SEO. AI will then respond in a way that is aligned with our goals.

This also eliminates any confusion, as we do not want to have to change the prompt too frequently. We want to get it right the first go.

Set your goal prompt

It’s now time to give Bard instructions about the results we want.

We do not want the results to change. We need results that are very specific so we can continue to create tangential ideas.

• 
  “Create a tangential content category”
  

This sentence gives Bard an outcome. We are creating a category of tangential content.

The more categories you create, the less accurate the results.

AI can be limited in its ability to generate results. They may stop working, particularly if the response is too slow.

It’s for this reason that I recommend you focus on one tangential content category, and then repeat the process with another.

• 
  “Always be very precise with your choices.”
  

Bard has our permission to choose a category. We only ask that you be specific.

• 
  “State the common reasons people make this choice”.
  

Remember the impersonation of the psychologist earlier? We added it because we thought you would like to know. It’s now time to receive a response from AI, just like a psychologist.

Research shows how psychology has been a major influence on research into consumer behavior and marketing. So, what is the best way to understand consumers’ behavior?

Support prompts

This last step in writing the prompt will be devoted to the psychological aspect of our research.

We need to find a way of telling AI that it must be able to respond with a psychological foundation in order for its responses to be accurate and viable. It’s like shooting into the dark.

• 
  “Explain why you selected this category, and how it corresponds with the main content that I will provide.”
  

It is essential that Bard explains the reasoning behind their choice of category.

We are asking Bard essentially to provide review tools. We need to be able make a judgement call and determine whether the proposed category is logical.

• Is the tangential customer similar to our typical client?
• Are you looking for a topic like the one Bard produces?

If you answered yes, we can be sure that the AI-proposed tangential topics are accurate.

We also have to be careful about AI making assumptions. So we ask:

• 
  “Don’t remind me about previous instructions or make any assumptions.”
  

Step 2: Add keywords

Second, we must give AI direction about our core business.

This is important because it will help us to solve the accuracy problem that we may encounter with AI tools.

This step is where we connect your product or service to the instructions you received previously.

We will use “online courses” as an example for a company that offers fitness courses and trains individuals to become personal trainers.

Here’s an example of a prompt that includes both the keyword AND the business description.

• 
  The keyword is Personal Training courses and qualifications. Our courses range from Level 2 Gym instructor course to Level 3 Certificate in Personal Training. We offer many levels to suit your career. We offer more than just cookie-cutter qualifications. Combining online and face-toface training gives you an edge in the competitive market, helping you start your new career .”.
  

We must describe how your business is different from its competitors. You can use either your mission or unique selling proposition.

Combine all the ingredients

You can copy and paste the entire prompt into Bard. Just change the keywords and the business description.

• 
  “Acquire the skills of a search engine expert and a psychologist to help people find products or services that meet their needs. When analyzing common reasons to make a decision, you are familiar with tangential SEO. Create a tangential content category. Make sure you are accurate in your selection. List the most common reasons people choose this category. List the reasons you chose this category, and explain how it matches the content you provide. Do not remind me of the previous instructions. Don’t apologize. And don’t make self-references. Do not make assumptions. You can use the following as a keyword and business description.
  

The results

If you followed the instructions, you should get results that look something like this:

One of the tangential categories that was discussed is “career changes.”

It’s a great idea, because the ideal client is often in the process of switching careers. They want to have fun at the gym while helping their clients achieve their fitness goals.

Bard gives us ideas about the following:

• How to choose a career.
• Videos on how to change careers.
• Posts on how to build a network in your new field.
• How to write a cover letter, CV and more for your new job.

Tangential SEO is all about this. Content that is relevant to your core business, but does not directly mention it.

Bard takes it a step further by providing us with a variety of SEO tangential category we may want to consider.

Find keywords that no other tool can find

AI, and in particular Bard, is trained on billions of data-points. The variety of tangential material is so vast that humans can only scratch its surface.

It doesn’t necessarily mean that we should be relying on AI 100%. We know our customers better than anyone else, so we are in a good position to assess AI responses.

In this example, I fed AI the mission and business description of my company.

All businesses can benefit from this method, as long as they can prove to AI that their business is unique.

The first time Search Engine land published the post Tangential Search Engine: Finding content ideas quickly with Google Bard.