e last-minute Amazon optimization tips to make your holiday season more enjoyable

The holiday shoppers are not the only ones who wait till the last minute.

We have some tips and tricks to optimize your Amazon sales for the last year.

Product optimization: Why it is worth the effort

Many ecommerce players work hard to get their products on Amazon. But once they have the keys, it’s difficult to go back.

However, obtaining an Amazon seller account only half of the battle. You want to sell products.

Customers will not find you unless Taylor Swift endorses you as a celebrity – which is about as likely as the earth spinning on its axis.

These sales require you to work hard. Product optimization is one of the most powerful tools you have.

Are you convinced it is not worth the effort

Take this as an example: Amazon has sold more than 12,000,000 products.

Optimizing Amazon product listings can make a difference in your ability to stand out from the crowd, especially during a lucrative season such as the holiday season.

Three quick Amazon optimization tips to make your holiday shopping easier

Sellers should strive to improve product listings in order to rank higher on Amazon.com searches.

The following are the benefits of doing so:

• Increase traffic to your product listings.
• Increase brand and product visibility
• Increase conversion rates and sales.

It is possible to be tempted by the Sponsored Products route. CPC ads, which are cost-per-click (CPC), are a great way to promote product listings.

But not everyone has a professional seller account that is enrolled in the brand registry, or the budget to spend in advertising.

There are many ways to optimize your products organically so that you can enjoy the holidays without spending a lot of money.

1. Be sure to pay attention to the videos of your products

These are the best ways to maximize your videos for promoting your products.

• Profit from the videos that are displayed in Amazon’s search engine results pages. These videos are now available in nearly every category.
• Amazon will play seven seconds of a randomly chosen video from your listing. You may have to delete all other videos except the one that you have optimized for the SERPs if you want Amazon to choose the correct video.
• You want your video to grab attention quickly and not rely on audio. Videos that autoplay will not have audio. It is important to rely on visual callouts, attention-grabbing imagery, and visual callouts. Audio can be ignored, but it is important to remember that audio will play if the shopper clicks “Watch now”.

2. Dynamic pricing is something to keep an eye out for

Amazon’s dynamic pricing system offers customers the lowest possible prices.

Prices can change based on such factors as:

• Prices of competitors
• Demand and supply
• Market trends.

Prices can change several times per day. A cheese grater that cost $11.99 at 7 AM might go for $8.99 at noon, and $13.99 at night.

This is especially true during the holidays!

The best way to keep track of price changes is with a price tracker. This is a seller tool that will alert you whenever a product’s price changes or decreases. It allows you to adjust your pricing accordingly.

Pricing is changing faster than any other time of year. If you don’t price your products competitively, none of your optimization strategies are going to be effective.

Amazon Assistant is a free tracking tool.

If you prefer something more powerful, like cashback or referral programs, there are many price tracker apps that are free. Popular choices include Honey, Earny and CamelCamelCamelCamel.

3. Keyword bids are important!

This is the best year to make use of PPC if you have the funds.

These tips can give you an extra boost.

• You should monitor your budget every day if you don’t use bidding software. This is especially important on major sales days such as Cyber Monday and Black Friday. Budget issues shouldn’t prevent you from shopping during a busy period.
• Keyword bids are no different. The cost per ad will rise if there is more competition. While you can’t bid to make it unprofitable, you should push your bids higher than usual if you need to. Bid+ for Amazon Sponsored Products ensures that you remain at the top search results.

Keyword bidding optimization doesn’t only focus on the bid cost. Look at the other criteria to help you focus on the right targeting.

It’s a good idea to review your keyword research after you launch the product.

Bonus tip: Use a coupon

A last piece of advice that will not cost you anything upfront is to offer a coupon.

Coupons will increase your product’s CTR as shoppers are drawn to deals.

Make your holidays brighter

The holiday shopping season is here, whether you like it or not. These Amazon optimization tips will help you if you are a procrastinator. The clock is ticking.

Do not put off these important tasks – you might end up on the naughty lists.

Search Engine Land first published the post 3 last minute Amazon optimization tips to make your holidays more enjoyable.