these 5 free SEO plugins and tools.

Do you want to find new ways of saving time when doing competitive analysis and research?

These five SEO plugins and tools are free.

• Wayback Machine: Competitor research
• Data Analysis: Copy Selected Links
• GoFullPage: Design and layout
• Docs Online Viewer: Research and data formatting
• OneNote allows you to reformat images into text.

1. Wayback Machine: Competitor research

Internet Archive Wayback Machine, a free tool for SEO, is often overlooked. You can use the Wayback Machine to see past versions of your website and to check out changes made by competitors.

Fluxguard, Visualping and other tools are among the many that can be used to analyze SEO competitiveness. The Wayback Machine, however, is available for free on any website. It can’t be easily blocked by a firewall of a competitor (yes, he can block IPs that come through your VPN).

View past versions of competitor’s pages to see what has been updated, tested, and reverted.

• Design and layout elements
• Calls to Action (CTAs).
• Changes in headlines and content
• Keyword focus

Web Archives has also developed extensions for all major browsers, which allow you to instantly view older versions of the pages you are currently on.

Use it

• Track trends and test ideas on your site.
• You can use the Changes button to check how much a particular page has changed. You can get clues from competitors who update pages regularly.
• Sitemaps are useful for sites without a visible or public a href=”https://searchengineland.com/html-sitemaps-seo-ux when how 394763″ rel=”noreferrer noopener” target=”_blank>sitemap. This is particularly useful for sites that do not have a sitemap.
• If you cannot access older versions of your website, share before and after screenshots.

You can’t use something if you don’t have it

There is one major drawback to the Wayback Machine: you can’t see a page which hasn’t already been archived.

The Wayback Machine does not have every website recorded, but it comes pretty close.

The Archive says it has 813 Billion web pages in its collection. The estimated 4.5 billion webpages that are indexed make up about 18% of all the internet.

You can save any page in the archive to view it later. Click the “Save” option if you find a URL that is not already in the archive. There will be no historical data prior to that date.

Dig deeper. Wayback Machine: 5 SEO tips

2. Copy selected links for data analysis

Imagine you have a spreadsheet with a list of article titles that are linked. You also need to include the URLs of each article in a separate column.

You can copy selected links instead of right-clicking to copy each URL in a new cell. This extension is available for Firefox as well as Chrome .

Copy the link text and then paste it by right-clicking. You now have a list with the URLs of the copied content.

Use it

Normally, if you want to make edits on multiple pages, you would need to log in, open the page, and click Edit. You can also search for the page and then click on Edit.

You can copy the pages list from the CMS dashboard along with the Edit link into the same spreadsheet if you are using WordPress.

• Create a spreadsheet.
• Select all pages you want to edit in your CMS and then copy them with Ctrl/Md + C.
• Paste the list of links in your spreadsheet.
• Click on the title of the page and copy the URLs into a single column.
• Click the Edit links, then right-click and copy into another column.

3. GoFullPage: Design and layout

You now have a spreadsheet that lists all the edit and page links. Instead of opening every page separately, you can open the Edit links by right-clicking and creating new tabs.

GoFullPage, a extension for Chrome, allows you to take a screenshot at once of an entire web page.

On desktop or mobile, you can capture an entire page without having to scroll down and taking multiple screenshots.

Save your screenshots as PDFs or PNGs, or add notes to your image before saving or sharing it.

Use it

• Search results can be saved for certain keywords to track changes in the SERP over time.
• Compare SERP results for users using different devices or in different locations.
• Share screenshots before and after page changes.
• Users can test multiple versions of the same web page without a designer.

4. Docs Online Viewer: Research and data formatting

Finding specific data types like samples files and reports is easy with a advanced search.

Some sites will not let you view the PDF directly in your web browser. They require that you download it. Open a PDF from Chrome’s Privacy and Security Settings. This isn’t foolproof.

Docs Online Viewer is a Firefox browser extension that adds a cloud icon to PDFs. Click on it to open the PDF file in your browser.

Use it

• It is obvious that you should never download a PDF before determining if it is useful.
• This plugin allows you to view PDFs that are hidden behind an email signup form – without revealing your email address.
• You can also combine the viewing of PDFs in your browser with other extensions. Copy Selected Links can be used with this plugin to copy the URLs of a database.

5. OneNote allows you to reformat images into text.

OneNote can be used to organize your notes and work life. OneNote has another feature that is less well-known: the ability to copy text from an image.

• Copy any image onto a OneNote Page.
• Click on the image with your right-click.
• Choose and copy text from the image.
• Copy it to your Note using Ctrl/Md + V, or right click + paste.

The software is not 100% accurate at copying text. It can be 80% accurate for images that have been structured around text.

You will often have to manually check some letters and numbers. OneNote may mix up, for instance, a 1 with an L.

Use it

You can use this to extract the content of an image and analyze it or convert it into content for your website.

Google cannot read images the same way it can read on-page text, even when they have alt texts. Screen readers cannot read images either.

It’s helpful to have the same information from an image on your page in a more readable format. This tool can be used to convert a diagram into a copy or to include an image and HTML table of your table.

OneNote is available in both free and premium versions. OneNote can be downloaded for PC or Mac.

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The post Five free SEO Tools and Plugins to Try appeared initially on Search Engine Land.