le offers continuous scrolling for desktop search results

Google now offers continuous scroll for desktop search results. In October 2021, Google introduced continuous scroll to mobile searches and it’s now available for desktop searches.

The continuous scroll looks like an infinite scroll, but it doesn’t go on forever. It stops after a few pages. This is why Google calls it continuous scroll and not infinite scroll.

This is what a continuous scroll looks like on a desktop. This GIF shows the continues scroll in action when you search on your desktop.

Google statement. “So, starting today we’re bringing continuous Scrolling to Desktop so that you can continue to see helpful search results with fewer clickings. A spokesperson for Google told Search Engine Land that it’s easier to find inspiration with more information available at your fingertips.

Scroll down to continue finding relevant results, so you can find new ideas. Google said that up to six pages will automatically be shown when you reach the bottom search results page. If you want to go further, you can click on “More Results” to see more.

US English. This feature is currently being rolled out across all English search results in the U.S., but it may take some time for all U.S. users.

Why we care. This could encourage searchers (or not) to scroll through more results than the first few. This could impact your Search Console data as searchers might scroll more or less.

The post Google continues scroll to desktop search results was first published on Search Engine Land.