ech’s email marketing experts to be followed //

Email marketing can be difficult. There are many moving parts: personalization, permissions and readability. Mail transfer agents, segmentation, engagement, reputation of senders, segmentation, personalization and so on. It doesn’t matter how well the others are, a mistake on one of these can make a big difference. Worse, the mistake of today may be yesterday’s right decision.

We’ve created thelist for email marketers to help you stay on top of the latest trends and best practices. If you don’t want to let your email campaigns fall behind, this is the list you need to follow.

They are listed alphabetically:

Jen Capstraw

Jen has more than 20 years experience in digital marketing. Jen’s knowledge of email and business has driven her passion to help others. She is the president and co-founder of Women of Email. This association of over 8,000 women is aimed at encouraging leadership and professional growth in the email industry. She is also the co-host and cocreator of the Humans of Email podcast. Check out her latest writings, videos and webinars here.

Justine Jordan

Justine says that she never imagined making a career of email marketing. But, it’s a job I love. Dare I say it’s been a blast? Her first email marketing job was with ExactTarget, now Salesforce Marketing Cloud. This got her interested in the data-centered approach to email design. She was named CMO of Help Scout by the Email Experience Council, and later became VP of Marketing at Litmus. Wildbit is her current marketing head.

Dan Oshinsky

Dan is now a newsletter and email innovator. He began his career in journalism, creating a channel to deliver long-form news and the Tools For Reporters newsletter. He rose to become director of newsletters at BuzzFeed magazine and The New Yorker magazine. He is the founder of the email consultancy InBox Collective, and publishes the NotANewsletter. It is a semi-comprehensive Google Doc-based guide for sending better emails to 9,000+ subscribers.

Kath Pay

It’s hard to know which achievement Kath is most well-known for. Perhaps it’s because she is the founder and CEO at Holistic Email Marketing. Perhaps. It could be because she is the best-selling author of ” Holistic email marketing: A practical philosophy for revolutionizing your business and delighting your customers.” She is also a world-renowned speaker, trainer and facilitator. Vocus named her one of the 50 top email marketers in the world. MarTech is a favorite of her articles. Visit her blog.

Ryan Phelan

Ryan is a true veteran in email marketing. He is the co-founder and managing partner of RPEOrigin and has over two decades of experience in global marketing leadership for Fortune 250 and SaaS companies. He is an expert on email, from the big picture to the most recent coding trends. He is the Chairman Emeritus and Advisory Board of the Email Experience Council. You can also visit his personal blog. He is a well-known and prolific MarTech writer .

Dela Quist

Dela is internationally known for his unique use of data analysis to challenge preconceived notions and myths about email marketing. Since the 1990s, email was a popular marketing channel. Dela is an innovator in this field. He is the founder and CMO at Alchemy Worx. This audience management agency specializes in email marketing and SMS marketing. He was also the 2022 ANA Email Experience Council’s Email Marketing Thought leader of the year.

Elliot Ross

Elliot is currently the technology evangelist at MessageBird and loves helping other email marketers. He is the managing director/founder of Action Rocket. This creative studio for emailers is where he serves as managing director and founder. He is also the CEO and co-founder Taxi to Email, an application that assists marketers in making better email. He is the host of EmailTalks podcast, and a frequent conference speaker on email design. He seems to still have time for other things, such as being a member of the DMA Email Council’s Best Practice Hub.

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MarTech’s email marketers to follow originally appeared on MarTech.

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