building in 2023 – 10 ways to succeed or fail
Link building requires effort, time and resources.
SEO is a fundamental part of the internet marketing world, but it’s not easy to achieve success.
Consider ways to succeed – or not – with link building as you refine your SEO plan for the remainder of the year.
Fails: Common link building mistakes
Fail: Ignoring connections with personal contacts
Start with what you know. Your industry probably has personal contacts who can provide valuable links.
Many marketers ignore their own network, focusing only on cold outreach, and miss out on opportunities to create more natural, relevant connections.
Ask your LinkedIn contacts.
Fail: chasing low-quality links
It’s not just a matter of quantity. Quality and quantity of links are important in highly competitive niches.
It is easier to get a large number of links that are low quality, but this will hurt your SEO.
You can achieve high-quality backlinks by strategically focusing your efforts on authoritative websites.
Fail: building links from irrelevant websites
If you are going to the trouble of building links, you should avoid selecting a domain which links back to unrelated websites.
It is important to build links relevant to your niche.
Links from irrelevant sites won’t improve your search engine visibility, nor will they help you attract the readers and clients that you are looking for.
Fail: Ignoring local search engine optimization
Local SEO can be a powerful tool to improve your backlinks. However, many companies overlook this opportunity.
Geo-targeted linking will increase the visibility of your website in local searches and make it more relevant to your audience.
Work to gain links on local blogs, business listings websites and local directories.
Fail: Using outdated tactics
We all know that it was wrong, but we also know that it happened. The old-fashioned and outdated methods of gaining backlinks such as using spammy directories or mass blog comments will hurt your SEO.
Google will still take manual action against sites that use these tactics. It’s important to keep up with the latest strategies for link building and make sure your efforts are in line with Google’s guidelines.
Find out why most brands fail to link build: Top 5 mistakes
Link building: Wins! Effective strategies for link building
Backlink Analysis: Win by Competitor
Examine your competitors’ ranking performance and their backlink profile. This will help you identify your opportunities and gaps.
What lists do they appear on? What guest posts and interviews have they done?
You can be a quick follower if your competitors appear on certain domains.
Use Ahrefs and Moz to identify possible targets for your link building efforts.
Profit from unlinked mentions
You may find that your brand or website was mentioned in a web page, but there was no link to it.
If this happens, you can reach out to site operators and ask them politely to add a link back to your website.
Brand monitoring tools such as Talkwalker, Critical Mention, or BuzzSumo will help you to find mentions that are not linked, allowing for easier link building.
Win by contributing to crowdsourced posts
You can also participate in the crowdsourcing of posts by offering your expertise to journalists and bloggers who are seeking industry experts’ input.
HARO can be a good place to find opportunities to contribute content. This can result in valuable backlinks and an increase in visibility for your brand.
Win: Creating valuable data-driven content
Everyone loves visuals. You can create valuable content using your data by creating infographics, case studies, surveys, and research results.
It is important to include statistics and percentages in your content.
Canva is a great tool for creating graphics that are appealing to your audience.
Get help: Win
You may be wondering, “How long will it take to implement this?”
Link building can be time-consuming. However, reputable agencies and consultants will do all the hard work for you. They will help you to increase your backlinks in a way that is effective.
Ask for help.
Win with winning strategies
Focus on producing high-quality content that is linkable and seek natural, relevant links from authoritative sites.
Link building requires constant monitoring and effort.
These practices will help you improve the visibility of your website and its performance on search engines.
The article Link Building in 2023: Ten ways to succeed or fail first appeared on Search Engine Land.