witter), fails to pay ad revenue share payouts on schedule //

X (formerly Twitter) has failed to pay content producers who signed up for their ad revenue share offer.

Elon Musk’s platform says it underestimated the popularity of the program and needs more time before processing payments.

X initially said that the payout would take place in the week of July 31, but has yet to confirm an estimated date.

Why do we care? X launched an ad revenue sharing program to encourage marketers to return to the platform, after advertising revenue in the US fell by 59% when Musk became CEO last year. Failure to honor its promises will negatively affect advertisers’ trust and could also damage the company’s reputation. X may need to clarify why it is having trouble with sign-ups, given that revenue sharing criteria are so strict.

Who is eligible for the Ad Revenue Sharing Program? Your account must meet certain criteria to be eligible for the Ad Revenue Sharing Program.

• Subscribe to Verified or Blue Organizations
• You must have at least 15,000,000 impressions in the last 3 months.
• You must have at least 500 subscribers.

You’ll also need to follow X’s a href=”https://legal.twitter.com/en/creator-ads-revenue-sharing.html”>Ads Revenue Share Terms/a> (e.g., the X a href=”https://help.twitter.com/rules and policies/content monetization standards”>Rules/a>). You will also have to adhere to X’s Terms for Ad Revenue Share.

How to use. This is what you need to do if your account qualifies:

• You can join and make payments in the Monetization area of the app. This section is located on the side menu for iOS and Android and on the overflow menu for web.
• You will be redirected to Stripe when you click on Join & Setup Payouts.
• Create a Stripe Account to receive your share. This is the account that you will use to transfer money to your external account.
• If you choose to opt-in, you’ll receive regular payouts as long as you generate more than $50.

What has X stated? The X Help Center posted a message to alert content creators of the delay in their payment. It read:

• The number of people who have signed up for revenue-sharing has exceeded our expectations.
• We previously stated that payment would take place the week of 31st July.
• We need to take a little more time to review all the information for the next payment and we hope to pay out eligible accounts as soon as possible. “Thank you for your patience!”

For more information, read The Ad Revenue Sharing Guide.

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