ech ABM experts will follow //

Account-based Marketing (ABM) helps B2B marketers engage and target high-value clients, provide personalized experiences, and grow revenue. How can you learn more about ABM, and how to successfully implement it in your business? MarTech has compiled a list of ABM experts in alphabetical order.

Hillary Carpio

Hillary is the head of ABM for Snowflake. She spearheaded Snowflake’s ABM function during its record-breaking IPO. She hosts the GTM Podcast and is co-author with Travis Henry of the recently released book “Busting Silos.” Before Snowflake, Hillary was at NetApp and Fortinet and gave go-to market advice via VCs and startup advisory board. She was also named a LinkedIn Top Voice.

Pam Didner

Pam is the founder and Vice President of Marketing at Relentless Pursuit. She has worked with Intel, 3M Sunstar, Cisco TE Connectivity, Southwest Airlines, and Sunstar. She hosts the podcast B2B Marketing & More With Pam Didner. She has written for several publications including The Guardian and Huffington Post. Pam is the author of three titles: “Global Content Marketing,” Effective Sales Enablement,” and “The Modern AI Marketer.”

Christopher Golec

Chris is the CEO of B2B Performance Marketing provider Channel99. He founded this company. He founded Demandbase, and invented ABM technology. This is a lot, but it’s not all. Chris was named a “Leader”, in the ABM category, by Forrester Research and Gartner Marketing. He also won the Technology Executive of the year award from DM News for 2018 and 2019. During his 13-year tenure as CEO at Demandbase, the company was also named “Best Places To Work” in the Bay Area for seven years running, and #9 by 2020. Glassdoor named Demandbase one of the top 10 places to work in the U.S. with a CEO approval rate of 98%.

Jon Miller

Jon is the CMO at Demandbase. Before that, Jon co-founded Engagio, where he also served as CEO, and Marketo which Adobe acquired for $4.8 billion. He has written many marketing books including Engagio’s “Clear and complete guide to account-based marketing” and Marketo’s “Definitive guide to Marketing Automation.”

Declan Mulkeen

Declan is CMO of strategicabm. This ABM agency has its headquarters in Madrid. He spent over 20 years as a CMO, working in the sectors of professional services, SaaS, and educational technology. He also hosts the Let’s Talk ABM Podcast and is a frequent convention speaker.

Mark Ogne

Mark is the CEO and founder of ABM Consortium. He also created the ABM Orchestration strategy. A fractional CMO with a LinkedIn profile in the top 1%, he is also a writer for Demand Gen Report, ABM In Action, and the bestseller “The Social employee”. Mark is also the committee chair of the Direct Marketing Association International ECHO Awards Board of Governors.

Juliet Randall

Juliet is Salesforce’s Vice President for Global Account-Based Marketing Strategy. She is responsible for the marketing strategy, execution, and digital customer experience programs to drive engagement with accounts, pipelines, revenue and business growth. Juliet is a founding member of Reaction, an organization that invests in global solutions to the most difficult global problems. Juliet, in addition to working with Fortune 100 companies and consulting them, is also an enrolled Chippewa Indian of Turtle Mountain Band.


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