merce brand launches AI-generated product reviews summaries

Newegg announced that it now summarizes reviews of customers using ChatGPT.

Review Bytes, which are AI-generated summaries based on customer reviews, appear as a summary of the pros and cons.

Why do we care? This innovative use of AI for ecommerce could drive sales. In the age of Google’s review update, highlighting pros and cons makes sense. I’m expecting more ecommerce companies to offer similar experiences in the near future, because providing helpful and positive things to shoppers is also good for SEO.

Review Bytes. These Review Bytes were designed to allow shoppers to “understand the key aspects of products without having to read product reviews”. By clicking on a Review Byte, a Search Keyword is generated that highlights all full reviews that mention that specific pro or con.

SummaryAI. Under the Review Bytes pros and cons is a section titled SummaryAI. Newegg describes this AI-generated Summary as “a comprehensive paragraph summation” that “provides additional insights into the opinions of multiple customers with sentences to elaborate key points.”

This is what it looks like. A screenshot of the Review Bytes on a pair Sony headphones.

The Review Bytes include “Excellent sound”, “Good Battery Life”, and “Amazing active noise cancellation”.

Here’s another screenshot of the Pros, Cons and SummaryAI sections for that product:

The AI summary is as follows:

• The Sony WH1000XM4 Wireless Headphones have an exceptional sound quality, and a good battery life. Active noise cancellation is excellent, but it can be confusing for some users. These headphones are easy to wear and comfortable for long periods. They also have touch controls. These headphones can be connected to two devices at once, which makes them ideal for the workplace. There are some drawbacks including issues with noise cancellation, mic support, charging issues, and high prices. These headphones are recommended because of their features and sound quality, but they should also be considered for the possible drawbacks.

When the Review Bytes feature will be available These features will only appear on Newegg desktop site when a certain minimum number of product reviews is reached. Newegg refused to disclose what the minimum number is and said that it could change depending on feedback from customers.

Amazon is ahead of the game. Amazon tested AI-generated summaries and product reviews before we did in June. Amazon’s AI feature is still not available.

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