le Ads API Version 14.1 is now available //

Google Ads API Version 14.1 is available, two months after the release of version 14.

This minor update contains additional search terms, new types of recommendations and account management support.

Why do we care? Google Ads’ updated version offers new features and tools to help you monitor campaign performance, allowing you to make better optimization decisions based on data.

Upgrade required. To use some of Google Ads API Version 14.1’s new features, you will have to upgrade both your client libraries and code. Google is set to publish updated code examples and client libraries next week.

New features. There are several new features in the Google Ads system, even though there are not any major changes.

• 
  Account Management
  
  • Customer.customer_agreement_setting which shows if the customer has accepted the lead form term of service
• 
  Assets
  
  • New fields in AssetGroup to show whether the asset group is serving or the reasons why it’s not serving: primary_status and primary_status_reasons
  • New fields in AssetGroupAsset to show whether the asset group asset is serving or the reasons why it’s not serving: primary_status, primary_status_details and primary_status_reasons
  • CallToActionType now includes the following values: BUY_NOW (or order), DONATE_NOW (or order), PLAY_NOW (or play), SEE_MORE (or see more), START_NOW (or start immediately), VISIT_SITE, and WATCH_NOW.
  • New values in the AssetLinkError enum: CUSTOMER_NOT_VERIFIED, UNSUPPORTED_CALL_TO_ACTION and PAGE_FEED_INVALID_LABEL_TEXT
• 
  Billing
  
  • New fields in Invoice and AccountSummary: export_charge_subtotal_amount_micros, export_charge_tax_amount_micros and export_charge_total_amount_micros
• 
  Campaigns
  
  • New values in the CampaignPrimaryStatusReason enum: HAS_ASSET_GROUPS_DISAPPROVED, HAS_ASSET_GROUPS_LIMITED_BY_POLICY and MOST_ASSET_GROUPS_UNDER_REVIEW
  • (Allowlisted accounts only) DiscoveryCampaignSettings with upgraded_targeting: When upgraded_targeting is set to true, you can add a location and a language as an ad group criterion
• 
  Criteria
  
  • New enum value: CriterionError.INVALID_DETAILED_DEMOGRAPHIC
  • Support for adding LanguageInfo or LocationInfo to an AdGroup (Allowlisted Accounts only)Criterion: Only available for Discovery campaigns with upgraded targeting enabled
• 
  Experiments
  
  • New values in the ExperimentError enum: DUPLICATE_EXPERIMENT_CAMPAIGN_NAME, CANNOT_REMOVE_IN_CREATION_EXPERIMENT and CANNOT_ADD_CAMPAIGN_WITH_DEPRECATED_AD_TYPES
• 
  Recommendations
  
  • PerformanceMaxOptInRecommendation which recommends creating the first Performance Max campaign in the account
  • ImprovePerformanceMaxAdStrengthRecommendation which recommends improving the asset group’s strength of a Performance Max campaign
  • MigrateDynamicSearchAdsCampaignToPerformanceMaxRecommendation which recommends migrating a Dynamic Search Ad campaign to Performance Max
• 
  Reporting
  
  • New metrics and segments about new versus returning customers: metrics.new_customer_lifetime_value, metrics.all_new_customer_lifetime_value and segments.new_versus_returning_customers
  • New customer_search_term_insight and campaign_search_term_insight views: metrics.search_volume shows the volume range for a search term insight category
• 
  Shopping
  
  • New fields for listing groups: ListingGroupInfo.path and AssetGroupListingGroupFilter.path
  • New field: ShoppingSetting.advertising_partner_ids
  • New values in the CampaignError enum: NOT_LINKED_ADVERTISING_PARTNER and INVALID_NUMBER_OF_ADVERTISING_PARTNER_IDS
• 
  Video
  
  • (Allowlisted accounts only) AdType.DISCOVERY_VIDEO_RESPONSIVE_AD and its corresponding DiscoveryVideoResponsiveAdInfo

Deep dive. For more information, read the Google Ads API Version 14.1 announcement.

The article Google Ads API Version 14.1 Rolls out first appeared on Search Engine Land.