r six months, Bing’s new search engine has not been able to compete with Google in terms of market share.

The new AI-powered Bing chat launched just over six month ago, but the search engine’s overall market share in the U.S. and globally has remained virtually the same.

Why do we care? The launch of the new Bing felt like a new exciting era for search. Microsoft had a real chance to challenge Google and be a true competitor, with its conversational AI approach to search. Unfortunately, this has not happened.

The numbers. According to StatCounter, Bing’s U.S. market share in search was 6.47% for July.

• When Bing was launched in February, its market share was 6.35 %. Bing’s share of the market peaked in March at 6.61%.
• Bing’s U.S. share of the market was usually over 7% by 2022 with a peak of 7.82% recorded in November.

StatCounter reports that Bing’s share of the global search market was 2.90% as of July.

• Bing’s share of the global search market is higher this year than it was in 2022 when Bing had a market share over 3%.

Microsoft disputes the numbers. An article in today’s WSJ (paywall, so I won’t link to it) stated that:

• Microsoft disputed the outside data by claiming that third-party companies don’t measure all of the people who go directly to Bing chat.

StatCounter claims that its data includes traffic from and to Bing’s Chat.

Microsoft’s Yusuf Mehdi told WSJ that internal Microsoft data showed Bing taking the market share away from Google. However, he did not provide any figures.

• “We have made more progress than in the past decade or two combined.” Mehdi stated that he was pleased with the start.

Microsoft celebrates its six-month anniversary. Microsoft’s blog post from Aug. 7, , which highlights the number of chats (one billion) and images (750 millions), as well nine quarters of Edge growth. It earned them a surprising PR amount thanks to the many publications that covered the launchiversary. (Search Engine Land wasn’t one of those because there was no new information to report).

Dig deep. Here are some of our earlier coverage on the AI search engine arms races that never became a real race.

• 
  These two charts illustrate Microsoft Bing’s search share problem
  
• 
  New Bing brings in new Edge users who use Google Search
  
• 
  Bing Search is gaining (small) ground on Google Search
  

The article Bing’s new search engine failed to gain any market share over Google in six months first appeared on Search Engineland.