top tips for local SEO success //

Local businesses are constantly looking for effective strategies to improve their online presence, and attract new customers.

To thrive in your community, it is essential that businesses stay on top of the local search curve.

Here are some key tactics that will help you improve your local SEO and reach your target audience.

1. Use video to your advantage

Video content is a powerful tool to engage audiences and communicate messages.

Google has recognized the growing popularity of video content in the SERPs.

• Did you know video search results can be localized? This means viewers who are near your business will be more likely to see your video content. You can gain a competitive advantage in your local market.

Maximize your video’s impact on local SEO by:

Include videos on the top-performing pages

• Use videos to enhance user engagement by integrating them with the best-performing web pages.

Tracking in the Search Console

• Google Search Console allows you to monitor video performance in separate tabs. This will give you a better understanding of their effectiveness.

2. Create authentic and compelling video content

Creating video that is effective goes way beyond the production value. To build a genuine relationship with your audience, authenticity is essential.

Here are some tips to create impactful videos.

Showcase your business

• Show an inside view of your company, its brand, and the team. Your business’ unique selling points should be highlighted.

Share testimonials

• Create trust by highlighting positive customer experiences.

Over-editing is not recommended

• Accept authenticity over polished content. Genuine, relatable videos are appreciated by users.

3. Texting is a great way to communicate.

Text messaging is the preferred method of communication, particularly among younger generations.

Text-based communication on your website can improve customer interaction and lead generation.

How to get the most out of texting

Texting on mobile devices

• Offer seamless text communication for an easy-to-use experience. More than half of all website traffic is generated by mobile devices.

Texting app integration

• Leadferno is a tool that allows for easy integration of website to text. This allows multiple team members the ability to interact with potential clients from anywhere.

Use analytics

• Use texting apps for analytics to get insights into the behavior of customers and close the gap between web visits and conversions.

4. Transparency and valuable insights are shared.

Transparency and useful information will help you build trust with your audience.

You can build credibility by sharing your knowledge and expertise.

Consider these tactics:

Offer DIY tutorials

• Offer tutorials, DIY guides and content that answers common questions or challenges.

List your Prices

• Displaying pricing information will help customers make informed choices and reduce the need for unnecessary inquiries.

Basic information about the address

• You should be aware that most users prefer to get basic information online, rather than by phone. By providing answers upfront, you can save them time.

Dig deep: Create a FAQ page that is helpful (with seven examples)

5. Google Business Profile Optimization

Your Google Business Profile can be a valuable asset for local SEO. Consider the following strategies to make the most out of your Google Business Profile:

Category Rotation

• Adjust your main category if your business is experiencing seasonal demand changes. This will ensure that your profile is aligned with the changing requirements of your audience.

Link Strategically

• Link your Google Business Profile with a relevant webpage on your website. Select a page that has authority, relevant content, and backlinks for maximum impact.

Keyword Alignment

• Link your profile to the top-ranking pages in order to improve local search visibility. To improve your visibility in local searches, link your profile with the pages that are ranking at the top.

Enhancing your local search visibility now and beyond

Local businesses can stay ahead of their competition by implementing the following strategies.

Businesses can thrive locally by using video content, transparent communication (and authentic), and a Google Business Profile that is optimized.

These tactics will help you to increase your online visibility and engage your audience. They can also drive tangible results for your company.

The article 5 tips to boost local SEO efforts first appeared on Search Engine Land.